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Activate your online ambassadors

!www.socialseeder.com

The Idea

Every organisation or brand has “ambassadors”

People who are involved with your story

Internally... Your employees

Externally... Your clients, fans,...

But not all of them are sharing your stories. You need to ACTIVATE them.

They also have social networks...

Ask them to help sharing your messages. They are your best possible “seeders”.

3 benefits of activating your ambassadors

on social media

More Engagement people really feel part of the cause

you’re not the only one spreading the newsBroader Reach

people are far more likely to trust messages from friends over any type of brand communicationHigher Impact

84% worldwide say friends and family are most

influential to their behaviorhttp://www.nielsen.com/us/en/newswire/2013/under-the-influence-consumer-trust-in-advertising.html

That’s exactly why we’ve built Social Seeder

How does it work?

Step 1: ambassadors selection

Internal recruitment

External recruitment

Opt-ins

We really believe in commitment. Let people ‘opt-in’ to your story before inviting them to

start seeding.

Invitation email. The selected group of people

gets an email, inviting them to participate in a specific seeding

campaign. !

Landing page. The link in the email leads to a landing page. There, people can choose on which platform they want to seed the message. They are free to participate and are

free to seed the message on one or multiple platforms.

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Seeding. People can add a personal note

and the message is posted to the platform of choice. In the

backend, conversion is tracked in a live dashboard (see next

slide).

Step 2: the campaign

Live tracking the full impact of the seeding campaign, per seeder, per social network, ...

Step 3: measuring the impact

The results

By using the power of ambassadors and Social Seeder, campaign videos of ING on YouTube are now getting 100x more views compared to the past.

By using the power of ambassadors and Social Seeder, Microsoft Belgium generated more than 100 sales conversions on a period of 4 weeks.

By using the power of ambassadors and Social Seeder, Secretary Plus generated more than 50.000 views on their latest campaign site in just a couple of days.

The pricinghttp://www.socialseeder.com/pricing

Our clients

Clients using Social Seeder...

“By using Social Seeder we are leveraging the power of our internal and external ambassadors in a highly structured way. We believe this is the next step in

unleashing the power of social media for our brand.” !

Nicolas Deturck, Marketing Manager Volkswagen

“At Secretary Plus we believe that our employees are a powerful marketing force. Real people sharing, connecting and engaging via social platforms. Social Seeder

enables our employees to share company messages in a very efficient and effective way and reveals the strength of their connections. The platform proves to be a nice format for internal gamification and makes colleagues more aware of the “social”

impact of their shared messages.”

Marion van Happen, International Brand Manager Secretary Plus at USG People N.V.

“As an ambitious, young and dynamic player in the professional marketing research services industry, we are working hard to build our brand globally using a content-

driven strategy. Social Seeder helps us to connect our existing networks of employees, clients and other stakeholders to important social media channels like Twitter, Facebook and LinkedIn. It helps us understand how big the impact is of our social media presence in driving our brand forward and how to optimize our brand

activation efforts through social media.”

Kristof De Wulf, CEO InSites Consulting

Interested? Contact us:

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www.socialseeder.com info@socialseeder.com