Upload
laura-hogan
View
25
Download
1
Embed Size (px)
Citation preview
BRAUMGroup 2Laura Hogan | @lauralouise90 | [email protected]
trusted by
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
8 out of 10 adults in
the uk use the internet
daily
how are they
accessing it?
Laura Hogan | @lauralouise90 | [email protected]
there are 2.549 billion active mobile social media users globally
Laura Hogan | @lauralouise90 | [email protected]
in the uk alone there are:+ 32,000,000 facebook users+ 15,000,000 twitter users+ 14,000,000 instagram users+ 10,000,000 pinterest, linkedin and
snapchat users
Laura Hogan | @lauralouise90 | [email protected]
your audience is out there, you just need to engage with them
Laura Hogan | @lauralouise90 | [email protected]
having access to a small budget for advertising
can help, but you don’t need
thousands of pounds
Laura Hogan | @lauralouise90 | [email protected]
plus there’s plenty you can do which doesn’t require a budget at all
73.4% of users follow a brand because they’re interested in the product or service.
Laura Hogan | @lauralouise90 | [email protected]
instagram drives the most engagement per post compared to any social network
84 times more than twitter54 times more than pinterest10 times more than facebook
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
the easiest way to engage with your audience is via #
Laura Hogan | @lauralouise90 | [email protected]
tweetdeck is a fantastic (and free) way to
monitor these
Laura Hogan | @lauralouise90 | [email protected]
look for weekly chats relevant to your industry and get involved
#woofwoofwednesday is a personal favourite of mine
Laura Hogan | @lauralouise90 | [email protected]
tweets with images are 150% more likely to get retweets than text only tweets, on linkedin this is 200%
Laura Hogan | @lauralouise90 | [email protected]
you can never predict which post will perform well…
sometimes it takes you by surprise
Laura Hogan | @lauralouise90 | [email protected]
+1.7k likes+ 20k
comments+ 3.5k shares
creating conversation
Laura Hogan | @lauralouise90 | [email protected]
+280k reach+10k likes +2.5k comments+6.5k shares
nostalgia and history
Laura Hogan | @lauralouise90 | [email protected]
i saw this and think it could work for a
client, so we’re going to test
something similar
Laura Hogan | @lauralouise90 | [email protected]
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Laura Hogan | @lauralouise90 | [email protected]
57% of consumers say they’d be somewhat or very influenced
to think more highly of a business after seeing positive
comments or praise online, and 16% say they only share positive reviews on social
media
Laura Hogan | @lauralouise90 | [email protected]
reviews on facebook show at the top of your page, so it’s important to keep on top of these
Laura Hogan | @lauralouise90 | [email protected]
you can plug in reviews from other sites to your
facebook page too
Laura Hogan | @lauralouise90 | [email protected]
find a prize that your audience will love
it doesn’t have to be something you sell
Laura Hogan | @lauralouise90 | [email protected]
i’ve found that physical
prizes work better than
vouchers
Laura Hogan | @lauralouise90 | [email protected]
but i’ve ran successful
competitions with a
£20 advertising
budget
Laura Hogan | @lauralouise90 | [email protected]
these campaigns
spent a little more, but the results speak
for themselves
Laura Hogan | @lauralouise90 | [email protected]
+650k reach+7k likes +4k comments+5k shares+£150 spend
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
from this competition we gained over 100 user generated images that we can use across other marketing channels
Laura Hogan | @lauralouise90 | [email protected]
+14k emails in 12 days
local business support
increase in social likes
Laura Hogan | @lauralouise90 | [email protected]
100 million hours of video is viewed daily on facebook
Laura Hogan | @lauralouise90 | [email protected]
your followers will get
a notification when
you go livefor now…
Laura Hogan | @lauralouise90 | [email protected]
it’s fantastic for engagement and answering user questions
Laura Hogan | @lauralouise90 | [email protected]
+6k views on
newsweek
+11k views on mumsnet
+1k followers
in one day
Laura Hogan | @lauralouise90 | [email protected]
are you hosting an event or celebration? facebook live is perfect for this too
Laura Hogan | @lauralouise90 | [email protected]
over 5,000 views
no advertising spend
audience were able to join in
the celebration
Laura Hogan | @lauralouise90 | [email protected]
why not go live today and show your followers that you’re here?
list your products for free
send traffic to your site
advertise products with organic posts
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
clients have seen direct revenue since
setting facebook shop live
Laura Hogan | @lauralouise90 | [email protected]
● you don’t need a big budget to succeed with social
● understand and engage with your audience
● competitions can quickly increase followers
● don’t underestimate reviews● explore new features● test, test and test more; the landscape
is constantly changing