K i c k P o i n t @ d a n a d i t o m a s o
S o c i a l M e d i a : P e o p l e F i r s t , " R u l e s " S e c o n d
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
I can’t wait to engage with my favourite brand
on Facebook!
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
What works for your market?
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Start with the market in mind.
#mozcon @danaditomaso
Even our words are wrong.
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Audience?
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Impressions?
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Reach?
#mozcon @danaditomaso
Pay attention to the signal,
not the noise.
#mozcon @danaditomaso#mozcon @danaditomaso
What happened tosocial media?
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Vertical video sucks.
#mozcon @danaditomaso#mozcon @danaditomaso
(On YouTube)
#mozcon @danaditomaso#mozcon @danaditomaso
We’re all turning digital.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Let’s go beyond personas and audience research.
#mozcon @danaditomaso#mozcon @danaditomaso
Use attention research.
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
What makes good SMUX?
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Start from a SMUX-firstperspective.
#mozcon @danaditomaso#mozcon @danaditomaso
Psychographics
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Pick up the phone!
#mozcon @danaditomaso
Ask unusual questions.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Analytics
#mozcon @danaditomaso
Separate strategic metrics from tactical
metrics.
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
How much of your site traffic is via social media?
#mozcon @danaditomaso#mozcon @danaditomaso
Analytics tools are part of the problem.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Platform
#mozcon @danaditomaso
#mozcon @danaditomaso
Does your Facebookpage suck?
#mozcon @danaditomaso#mozcon @danaditomaso
Message
#mozcon @danaditomaso
Use your brand voice.
#mozcon @danaditomaso
Use your keyword research!
#mozcon @danaditomaso
MozCon Speakers= 1190 posts
#mozcon @danaditomaso
29 “SEO” posts
#mozcon @danaditomaso
23 “search” posts
#mozcon @danaditomaso
9 “social” posts
#mozcon @danaditomaso
45 “content” posts
#mozcon @danaditomaso
Are you inclusive?
#mozcon @danaditomaso#mozcon @danaditomaso
Intent
#mozcon @danaditomaso
#mozcon @danaditomaso
Ask yourself why.
#mozcon @danaditomaso
Consider all your interactions.
#mozcon @danaditomaso
Is your intent even possible?
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Play
#mozcon @danaditomaso
20 seconds is a long time.
#mozcon @danaditomaso#mozcon @danaditomaso
Everyone wants to play.
#mozcon @danaditomaso
Play is more than creepy taco faces.
#mozcon @danaditomaso
#mozcon @danaditomaso
#mozcon @danaditomaso
Challenge 1:Community Engagement
#mozcon @danaditomaso
Challenge 2:Charity Engagement
#mozcon @danaditomaso
Challenge 3:Showing Support
#mozcon @danaditomaso#mozcon @danaditomaso
People first, rules second.
#mozcon @danaditomaso
#mozcon @danaditomaso#mozcon @danaditomaso
Let’s break some rules.
D A N A D I T O M A S O
K i c k P o i n t @ d a n a d i t o m a s o