Social Media Marketing Strategy. Step-by-step Guide

Social Media Marketing Strategy Step-by-Step Guide

Step 1: Client Analysis

What is exactly their service or product?

How is it different from competition?

How products or services are sold ( where, by whom etc.)?

Does the client have any social media platforms?

What content can be interesting for the target group?

What worked / did not work before?

What are other marketing activities?

What are available client’s human resources and their level of training?

What is competitors’ activity in social media?

Step 2: Target Audience Analysis

What are they interested in?

How old are they ( gender, place of residence etc.)?

Which language are they using?

How do they spend their free time?

What are their hobbies?

What other websites / social media platforms are they using? Why?

How engaged are they on other social media platforms? Why?

Whom do they follow / admire? Why?

Step 3: Social Media Goals

What are short-term marketing objectives?

What are long-term marketing objectives?

How the achieved results can be amplified?

How important is social media in the media mix?

How different are goals at different stages?

Step 4: Social Media Planning

What should be relevant content to client’s target

audience?

How often should it appear?

Which social media platforms will work best?

What are the specific tasks per each?

How to align several social media platforms with other

marketing efforts?

Which type of advertising to use to support?

Who will administer / create content / plan?

Step 5: Measuring Results

What are the measurements of success?

How to correct mistakes in real time?

How often to monitor and what exactly?

Which scenarios should be used?

At what stage to do reevaluation of strategy / results ?

Which software to use?

Step 6: Actual Implementation

Who will be responsible for content?

Who will be responsible for administration?

Who will take the final decision?

Which parts of strategy need to be reexamined?

What needs to stay / go?

What extra training can managers get? How often?

Questions: [email protected]