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Harnessing the Power
of your Social Media
PlatformsPresented by:
Brooklyn Caloway
Recommended platforms to grow your business…
Social media marketing & why you need to jump on the bandwagon!
Optimize your profiles across all platforms
Relationship Marketing
Rookie Mistakes
Know your audience Pick your platform
Over 90% of the 150 million people on Instagram are under the age of 35 ~BusinessBuilder.com
Pinterest users are over 70% female and 64% of users are under the age of 34. ~CircleStudio.com
65 % of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to 54. ~Pingdom.com
Creating Effective Content
Educational,Inspirational, Entertaining, &InformativeOnline
How & Where to Find Your Content
Google Alerts (set alerts for your business, keywords, products, trends) - www.google.com/alerts
Talkwalker Alerts (monitor the Internet for interesting new content about your name, brand, competitors, events or any favorite topic) - www.talkwalker.com/alerts
ScoopIt (discover, curate ,and publish great content) www.scoop.it
StumbleUpon (tell them your interest. They provide content) - www.stumbleupon.com
Frequency & Timing of Posts
Work SmarterNOT Harder
(Automate & Schedule)
Buffer (schedule posts to Twitter, Facebook, LinkedIn, Google+) - www.buffer.com
Latergramme (schedule & manage Instagram posts) - http://www.latergram.me/
Bitly (link shortener provides analytics) - www.bitly.com
Videos & Pictures
70% Higher
Response
Getting Creative with Your Images
Getting Creative with Your Images
Pic Monkey (transform your photos with fast, easy effects) -www.picmonkey.com
Picasa (organize, edit, and share your photos) -www.Picasa.google.com
Canva (enables anyone to become a designer) -www.Canva.com
How do you increase your followers?
Pictures Posts Participation Persistence
Claiming Your Business(Virtual Real Estate)
Claiming Your Business(Virtual Real Estate)
Yelp (reviews) - www.yelp.com
FourSquare - www.foursquare.com
Yahoo Local (submit you business) –https://local.yahoo.com/
Google My Business - https://www.google.com/business/
NeighborsGo (connected to local newspaper) www.neighborsgo.com
Knowem (check more than 575 social networks for your name/business name) - www.knowem.com
Increase & MeasureBrand Awareness
Klout (social media influence score) - www.klout.com
PinAlerts (get alerts when people pin from your website, or your competitor's) - http://pinalerts.com/
Social Mention (real-time search and analysis) - www.socialmention.com
Stay Connected
Facebook/Pinterest/Instagram/Tumblr@Brookielynn’s Bungalow
Twitter @BBungalowBus
www.BrookielynnsBungalow.com
972-689-5453
Join Us!
Brookielynn’s Bungalow
www.Meetup.com/brookielynnsbungalow
