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Social Media MarketingTO PROMOTE: Conferences & Exhibitions
Presented By: Melissa DiVietri - [email protected]
Connect With Users
Marketing● Outreach: Target valuable attendees in-advance
● Measure feedback or crowd sourcing
● Engage audience with teaser content
● Promote keynote speakers or seminar information
● Create action through building campaigns to demonstrate company’s
narrative
● Share real-time photos / videos or live stream*
● Run contests on Twitter during the conference that attracts exhibitors to
certain areas of the show floor / conference venue.
Create Buzz-WorthyContent That UsersWill Share
Create Buzz-WorthyContent That UsersWill Share
What Is Included:
Real-Time Monitoring Engage with active users that are mentioning the conference on the web or social media platforms.
Promote Speakers / Seminars / News / Hotel Info / Resources
Mention resources and information about the conference that encourages users to share with their networks.
Use Efficient Hashtag Marketing Create context around branded hashtags to track trends, measure performance and listen on social media.
Custom marketing strategy will be provided to create buzz worthy content!
Hashtag MarketingEngage with users inreal-time with socialmedia listening tools.
Example of a dashboard >
Aggregate “One-View”Simplify the process by adding ALL social media platforms to one software for easy responding.
Real-Time EngagementPrograms with Built in Geo-Location Tools
Understand Big Data
Who the top influencers are, what is being tweets, what keywords are used...
Top Influencers Recognized
How Did We Do?
