The first rule of social

media is…

stop being weird.

Would you walk up to a stranger & say

“Hi. My name is Amy. Buy my

stuff”?

No.Why?

Because that’s weird.

Not only is it weird, it’s just not effective.

People buy when they

know, like & trust you.

People buy on emotion,

not logic.

People don’t buy when you

are being weird.

Stop thinking “If I tweet it, they will buy

it.”

Stop selling & start being

social.

Social media is SOCIAL.

When did we forget the

SOCIAL part?

Oh yeah, it’s when the ad men took over & the “gurus” popped

up.

When a communication

vehicle becomes successful, we

develop marketing tactics around it.

It’s the natural evolution of

communication.

Remember this?

NO WAY! A machine in my

house that lets me talk to anyone at

anytime!?!?

That’s awesome, right?

Then guess what happened.

Marketers realized they could cold

call people & sell effectively &

cheaply.

Now we have robocalls.

Who likes talking to robots?

No one.Now we have “Do not Call” lists & laws.

Remember getting your first email account?

Why have email when

you have the phone & fax?

Once we got how powerful & convenient instantaneous written communication was,

we were hooked.

Marketers realized they could effectively

& cheaply email thousands of people

at a time.

Now we have spam.

And today we have sophisticated spam filters because our inboxes are full of marketing emails.

Can you see a pattern here?

Now we’re in the social

media age.

Problem is, social media doesn’t work like the

phone or email.

Why?Because social

media is SOCIAL.

Can you grow your business & sell in social

media?

Absolutely! But only by

being social.

When the “gurus” chatter on about

social media, they are not actually talking about social media.

They are actually talking

about social ADVERTISING.

Social media, social marketing

& social advertising are 3 different things.

Click!

Buy!

Click!

Click!

Click!Click

here & Register

! Shop!

Free Stuff!

Click!Click

here & Buy!

Register!

Social Advertising – creating content with a call to action that

results in a purchase or a trade of information.

News Flash

Did you see THIS

In the News

Industry Update

Free Stuff

Company Photo! Hot

Topic!

You need to know

THISCompany update

News Flash

Read my blog

Social Marketing – creating content that establishes authority, generates interest &

brand awareness.

YOU

YOU

YOU

YOU

YOUTHANK YOU How YOU

doin’?

Hey what’s

up?YOU

YOU

YOU

Social Media – Using a communication

medium that allows 2 or more people to participate in the

same conversation.

Remember, people buy when they KNOW, LIKE

& TRUST you.

Social Advertising builds the

KNOW factor.

Social Marketing

builds the LIKE factor.

Social Media builds the

TRUST factor.

Stop being weird.

Stop being THAT guy at networking events that tires to sell you $10,000 in product

without knowing your name.

Stop thinking “sales”.

Start thinking “relationship

”.

Stop selling before you have that know, like & trust thing going

on.

Stop selling & start being

social.