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social media is an art
SOCIAL MEDIA SUMMIT @DADOVANPETEGHEM
@DADOVANPETEGHEM DEARMEDIA
GHENT
most companies don't master the art of social media
IF YOU DON'T MASTER THE ART, YOU HAVE TO PAY. FORGET PROMOTED POSTS AND PREROLLS. PUT YOUR MONEY IN CREATIVITY!
STOP POSTING STUFF ABOUT YOUR PRODUCT OR SERVICE. 9 OUT OF 10 TIMES IT SHOULD BE ABOUT SOMETHING ELSE!
MARATHON vs the sprint
Glass HouseSTART BEING A
Glass HouseSTART BEING A
Show your DNA!
Glass HouseSTART BEING A
Show people!
Glass HouseSTART BEING A
Show people!
Glass HouseSTART BEING A
Show your culture!
Glass HouseSTART BEING A
Show behind the scenes!
Glass HouseSTART BEING A
Share the small stories
Glass HouseSTART BEING A
Share your history, nostalgia FTW!
Glass HouseSTART BEING A
Share your journey!
Glass HouseSTART BEING A
EMOTION IS TRIGGERING INTERACTION
Glass HouseSTART BEING A
B2B ≠ “BORING TO BORING” :-)
CONTENTSTART CREATING
WORTH SHARING
CONTENTSTART CREATING
WORTH SHARING
announcements < social objects
CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
CONTENTSTART CREATING
WORTH SHARING
It’s all about "social objects"
Poetry of the post
START MASTERING THE
Poetry of the post
START MASTERING THE
There are a 1000 ways to post something on social media.
Most posts suck big time. Sorry :)
Poetry of the post
START MASTERING THE
KLM knows how to do it right…
Poetry of the post
START MASTERING THE
bol.com knows…
Poetry of the post
START MASTERING THE
It's really in the details…
Poetry of the post
START MASTERING THE
It's really in the details…
HumanSTART ACTING LIKE A
NOT A TELEX!
HumanSTART ACTING LIKE A
NOT A TELEX!
HumanSTART ACTING LIKE A
NOT A TELEX!
HumanSTART ACTING LIKE A
NOT A TELEX!
HumanSTART ACTING LIKE A
NOT A TELEX!
Thought leadership is your ticket to
Content commerce
Content marketing
vs. Content
commerce
Claim your thought leadership
Claim your thought leadership
Content marketing
vs. Content
commerce
You need to convert down the line
AMBASSADORSSTART ACTIVATING YOUR
AMBASSADORSSTART ACTIVATING YOUR
People over brands Every time.
AMBASSADORSSTART ACTIVATING YOUR
vs.
Where would you click on?
AMBASSADORSSTART ACTIVATING YOUR
AMBASSADORSSTART ACTIVATING YOUR
Interest Love Advocacy Co-creation Collaboration
Receive Engage Share Input
LATENT MANIFEST
Become one
The Connection funnel
Social Mediastrategy
Content Marketingstrategy
Ambassadorstrategy
AMBASSADORSSTART ACTIVATING YOUR
The management sets the example!
THE SOCIAL MEDIA BLUEPRINTBRINGING IT ALL TOGETHER…
THOUGHT LEADER
GLASS HOUSE
HUMAN
BLOGPOST
WHITEPAPER
PHOTO
VIDEO
WEBINAR
QUOTE
INFOGRAPHIC
SLIDESHARE
LIVESTREAM
PEOPLE
WEBSITE
SOCIALCHANNELS
NEWS LETTERS
3 ESSENTIALS TO MAKE IT HAPPEN
DEDICATIONTRAINING
BUDGET
From… ... to
Company
Social Mediasidelines
Social in the core
2010 2015
2) START CREATING CONTENT WORTH SHARING
3) START MASTERING THE POETRY OF THE POST
4) START ACTING LIKE A HUMAN. NOT LIKE A TELEX!
5) START CLAIMING YOUR THOUGHT LEADERSHIP
7) START IMPLEMENTING THE SOCIAL MEDIA BLUEPRINT
1) START ACTING LIKE A GLASS HOUSE
6) START ACTIVATING YOUR AMBASSADORS
HOW
TO W
IN IN
SO
CIAL
MED
IA
Q ?
