SOCIAL MEDIA BASIC 101

LAGOSSOCIAL MEDIAMASTERY CLASS

w w w . 9 j a M e n t o r s . c o m

This workshop has been created to help you better understand social

media, provide you with ideas to ensure you’re using the right platform,

and

Outcomes:

• Understand what Social Media is all about.

• Recognise common social media platforms.

• Be able to identify which platform is fit for your business.

• Aid your knowledge of managing social media outputs.

• Provide you with tips on planning and starting off.

• Helping you avoid mistakes.

• How to increase your business interactions with Social Media.

Workshop Outcomeswww.9jaMentors.com


A R E Y O U O N

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THE BIG QUESTION>>>>

SOCIAL MEDIA?

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•[WIKI] “Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. ”

•[Bottle PR ] “Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc).”•[Anvil Media] An umbrella term that defines the various activities that integrate technology,

social interaction, and the construction of words and pictures.” •@leifkendall “Definition of social media: Media that allows discussion and interaction, as

opposed to broadcast only”

What Is Social Media?

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The truth still remains that ever since the emergency of Social Media.

Our Lives have changed a great deal especially our COMMUNICATION STYLE.

People can now Interact , Share and Express themselves virtually and still get the same feeling and fulfilment

as in the real world.

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People are more CONNECTED now than Ever before in the history of Mankind.


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Social Media Impact

[ B u s i n e s s i c o n s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]


Social Media Impact



Social Media Impact



-Social Media Impact-

[ B u s i n e s s e s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]


Impacts on Coca-cola’s Brand.


•The campaign increased coke’s perception.

•It increased customers’ loyalty.

• Created an online community.

•It made the consumers owned and personlised

their various bottles of coke.

•It increasesd their Profit .





•It enhanced interactions among

followers

•It provide a levelling ground for the

voiceless and faceless

•It gave the power to the masses.

•It boasted and minimized electoral

rigging.

B E N E F I T O F

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COURSE MENU:

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SOCIAL MEDIA

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BENEFITSSocial Media

5

-Social Media Benefit-www.9jaMentors.com


1.

The most important thing about social media is that it allows you to engage your customers in a whole new way. Social media allows you

to get personal with your customers and form a bond of trust with them.

Interacting with your customers



2.

Since there is a new way of communication with your customers. Which is

personalized.Customers now have more trust in any brand that are active on SOCIAL MEDIA which will utimately increases in sales of their

various products over time.

Increase in Sales



3.

As a marketer,you don’t have to break your pocket inorder to creat your market

presence.Just a coin is Enough!

Increase brand awareness with little to no budget

Social media allows you to receive



instant feedback from your4. customers’ perspective

Reputation Management



Social Media helps organisations and bussiness to know and understand WHAT and HOW people percieve and accept their product and service.

5.

V A R I O U S

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Course Menu: SOCIAL MEDIA

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A N D T H E I R U S A G E .

PLATFORMS

-Social Media Platforms-www.9jaMentors.com


There are about 52Social Media Platforms

L e t s r e v i e w f e w o f t h e m !

-Social Media Platforms-www.9jaMentors.com



•M o s t l y B u s i n e s s e x e c u t i v e s

•H a s over 332 million registered members.•M o s t l y f o r B 2 B ’ s •I t i s m o s t l y f o r C o r p o r a t e i n d i v i d u a l s .

-Linkedin-


•A b o u t 1.39 billion active users monthly.

•A b o u t 7 0 0 M i l l i o n s u s e r s d a i l y .

•People spend over 700 billion minutes per

month on Facebook.

•It is the LARGEST social media platform in

the world.

•Fastest way to increase your business reach

•It have very strong demographic

-Facebook-


•284 million monthly active users.

•About 500 million Tweets Daily.

•P r o m p t R e s p o n s e .

•1 4 0 w o r d s O n l y.

•C u s t o m e r s u p d a t e s

•G e n e r a t e L e a d s

-Twitter-


-Instagram•A b o u t 200 Million active users monthly.

•I t h a s more than 20 billion photos

•It is the LARGEST social media platform f or

Sharing pictures.

•Fastest way to increase your business reach


-Blogging•Boost Search Engine Optimization.

•Establish Your Business as an Industry Leader.•Connect People to Your Brand•Create Opportunities for Sharing



-Google Plus•A b o u t 1Billion active users.

•A b o u t 359 million monthly active users.• Its majorly for people 45 to 54 year old agebracket .•It also help anyone to increase SEO


-Youtube•A b o u t 1 billion active visitors monthly.

•A b o u t 1 0 0 h o u r s a r e u p l o a d

w i t h i n 6 0 m i n u t e s .

•It is the 3rd Visited Website after

google&facebook

•2nd largest search engine

•It is good for tutorials and educating customers


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1. Determine your goals.

What do you want to get out of your social Web participation? Why are you doing it?

--------------------------------Are you trying to generate direct sales?

-Are you trying to offer a form of customer service?

-Do you want to build relationships with customers and boost loyalty?

------------------------------Your answers to these questions greatly affect

the type of content you publish and the activities you participate in on the social Web.

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2. Evaluateyour resources.

•-Who is going to create your content? •-Who is going to maintain your social media

accounts? •-Who is going to respond to questions and be

the face of your business online? •-Do you have the technical ability in-house to

join the online conversation? •-If not, are you willing to learn?

•-Can you or someone who works with you write well?

You need to be sure you have the necessary people in place to execute a social media

marketing plan before you start.

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LAGOSSOCIAL MEDIAMASTERY CLASS 3. Know your audience.

•Where does your target audience spend time online? •What kind of content and conversations do the audience members get most vocal about?• What kind of information do they want from you? •What do they dislike? Remember, you're not just pubishing marketing messages on the social Web. You need to find

out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, because they actually want

to interact with you.

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4. Create amazing content.

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5. INTEGRATE YOURMARKETING EFFORTS

You need to combine both offline and online

together inorder to makemuch impact

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6. CREATE A SCHEDULE.You dont have spend all of your time on your

Social media platforms.You MUST schedule!

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8. FOCUS ON QUALITY, NOT QUANTITY.

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9. GIVE UP CONTROL

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10. KEEP LEARNING.

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Y O U R Q U E S T I O N S

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C o n t a c t m e : 0 8 1 3 7 6 1 5 2 3 8

F o l l o w u s : @ 9 j a M e n t o r s # 9 j a M e n t o r s


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Marketing

SOCIAL MEDIA BASIC 101