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Social Media Audience and Community Engagement
Presented by: Nikki Fica
@NikkiFica
#pubcon
About Your Presenter● Social Media Facelift, LLC is a global social
media marketing, training, and consulting business out of Gilbert, Arizona
● Twitter/Instagram: @NikkiFica
@NikkiFica
#pubcon
Do You Know Where Your Audience Is?
@NikkiFica
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The Freaky Friday Effect● Put yourself in theplace of the consumer.
● Think about who theyare as people.
You may not be the consumer!!
@NikkiFica
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Let’s Get More Specific...-What does your consumer like/dislike?-What are they interested in?-What do they value?-Is your product something they coulduse? Do they use something similar?-What use would they get out of yourproduct?-How soon would they use your product? Now?
Later?@NikkiFica
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After You Find Your Audience... • Listen • Engage• Respond• Share• Be consistent
@NikkiFica
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Social Listening• Social listening tools• Take advantage of hashtags• Don’t forget to search common misspellings• If they are talking about you, engage!
@NikkiFica
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Quick Pointers•Do your research•Your audience may not be on a certain platform
•Don’t be so quick to give up•It’s not a “me” game, it’s “us”•Engagement is key in a relationship
@NikkiFica
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Quick Pointers•Be human•Be real•Be timely•Build relationships
@NikkiFica
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Tips for Engaging• Start the conversation•Monitor•Respond (Get Mobile!)•Be Attentive•Ask Questions•Measure
@NikkiFica
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Engagement -> Relationships•Join groups, Twitter chats•Ask questions•Hold contests, surveys, polls•Use lists
@NikkiFica
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Relationships -> Consumers•Keep the conversation going•Don’t force the sale•Acknowledge and share•Learn more about your audience through questions
@NikkiFica
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Consumers -> Brand Advocates•Promote brand enthusiasts•Special sales and pre-releases•Exclusive groups•Community building•Thank and acknowledge•Incentivize
@NikkiFica
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Incentives
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Incentives
@NikkiFica
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“Through communication, you can build
relationships. Through relationships, you can build consumers. Through consumers, you can build brand advocates. All in all, it starts out with engagement!”
@NikkiFica
#pubcon
THANK YOU!Connect with me online:
Twitter/Instagram: @NikkiFica
Website: socialmediafacelift.com
Email: [email protected]
@NikkiFica
