www.chescomarketing.com April 23, 2014

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• Upcoming ChescoMarketing Hangouts– www.ChescoMarketing.com/OnAir

– Last week’s show – Contracts, Fee Agreements and Proposals

– May 1st – Editorial Calendar Creation

– May 15th How to Make Sure you Follow your Calendar & Marketing Schedule

– May 29th Video Marketing

– June 12th Email Campaign Management – List Segmenting, Frequency, Open Rates, and more.

• Our Next Event – Tues, May 20th – How to Manage Multiple Social Media Networks Efficiently

• Around the Table Intros (please keep to 30 seconds – name, company, what you do, and favorite marketing tool)

Welcome and Intros

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Understand what makes effective ad

copy

– Must be attention grabbing

– Create interest

– Result in an action

The following four questions should

be kept in mind before publishing an

ad:

– What is the offer of your ad?

– Is there a benefit for the user?

– Why should a viewer care?

– Is the message clear and obvious?

Rule #1: Five Rules of Great Social Ads

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A Perfect Facebook Post

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Write great headlines!– Very critical component to social ads.

– Gives the viewer the context of your ad and hopefully gets viewers to click

– Be short, to the point and as relevant as possible

Ad headlines need to be engaging because viewers are not typically in a “buying mindset” when on social media sites.

Tips:

• Ask a question

• Provoke an emotion

• Engage a specific demographic

• Use some witty phrase or humor

Rule #2: Five Rules of Great Social Ads

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Use images as

part of your

social ads– Creates emotion with

your ad

– “A picture tells a

thousand stories”

– Choose your colors

wisely, test different

colors in your ads.

Rule #3: Five Rules of Great Social Ads

3 cents per post

engagement

5.5 cents per Like

$4.21 spent

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Close the deal with an

effective description– Headlines and images GET the viewer to

look at your ad, now you have to close

the deal!

– The description and message of the ad is

what gets people to CLICK and continue

down the conversion funnel

Tips:

– Use Call to Action buttons

– Focus on Benefits

– Provide an incentive

Rule #4: Five Rules of Great Social Ads

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Test, Test and Test some

more!– You may have ad copy in AdWords that has

worked for months, social ads are

different.

– You need to continually change up ad copy,

images, etc. to keep your audience

engaged.

– Use multiple Ads and see which work and

which don’t.

Rule #5: Five Rules of Great Social Ads

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• Facebook’s Organic

Reach is dropping!!

– Feb 2012 only 16% of Page

Fans would see a single

post

– Mar 2014 drops to 6.51%

• Ability to target

specific locations,

gender, age, interests.

• BOOST a specific post

from your Newsfeed.

– Quick and simple

– More people see your

post

Why You Might Need to Use Facebook Ads

More info: http://bit.ly/FBRchDrop

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Best For

• Simple, quick way to promote

specific post from your

Newsfeed

• Increasing Reach of post to

people that Like your Page

• Can also expand to other

audiences

• Promote special events,

offers, and news

Boost Facebook Post

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Why Boost or Advertise?

Remember only 6.51% of Page Fans see your post…

ChescoMG

385 Likes

Living in

Glenmoore

414 Likes

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Creating a Facebook Ad

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DEMO:

Creating Social Ads on Facebook, LinkedIn and Twitter