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Ric Dragon @RicDragon Social Media Marketing Boot Camp with Ric Dragon author of Social Marketology, CEO of DragonSearch

Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #11C - Social Media 101 Presentation By Ric Dragon @Ricdragon Of Dragon Search

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Page 1: Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

Ric Dragon @RicDragon

Social Media Marketing Boot Campwith Ric Dragonauthor of Social Marketology, CEO of DragonSearch

Page 2: Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

80’s

BBC & IRC’s

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90’s

1995

1998

1999

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00’s

2003

2003

2007

2008

2002 2005

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10’s

2011

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210 billion tons

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1 out of 3marriages

1 in 5 divorces*

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•Plan time•Make use of OPT•Consider your overall marketing budget•Do micro-interactions

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•Small groups that share interests•Hyper-local•Blogging

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@ricdragon

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Purpose& Vision

Create Indelible

Memories

Goal

Be center to more

storytelling in social media

Objectives

Publish excellent blog

content at least six times

/ month

Increase community by 50%

Increase engagement by 100%

Increase amplification by 50%

Metrics

# of blog posts / month

# of followers

# of interactions

# of shares

# of mentions

# of comments on blog

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1000

3000

Twitter Retweets

NOW

Target

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Twitter: @ricdragon

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Twitter: @ricdragon

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Twitter: @ricdragon

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The Brilliant Campaigns

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Twitter: @ricdragon

The Big Five Approaches to Social Media

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Twitter: @ricdragon

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Twitter: @ricdragon

Page 45: Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

Twitter: @ricdragon

Page 46: Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

Twitter: @ricdragon

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Twitter: @ricdragon

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Twitter: @ricdragon

Distribution of effort over platforms

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Big Issues

• How often?

• Automation of content?

• Self-promotion or Passion-topics?

• How do I choose which platforms

• Other Questions???

Page 50: Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

Q&A

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Ric Dragon,[email protected]

Twitter: @ricdragon

text your email address to:845-377-5162 for templates

Thank You!