Upload
pooja-rasal
View
194
Download
1
Tags:
Embed Size (px)
Citation preview
Social Marketing
Group No4Shweta Bhosale -07
Nirmala Bijani-08
Deepa Iyer -25
Pooja Rasal – 47
Vinita Rajani- 46
Anagha Shirur -55
Introduction to Societal Marketing
Societal Marketing
Society (Well- being)
Consumers(Needs & Wants)
Company (Profits)
Facts & figures66% consumers prefer to buy SM products- Nielson survey Wiling to pay extra
SM brings about financial benefits
Boosts employee recruitment & retention, Boosts images
77% American look at CSR before applying for jobs
SM creates stronger bonds with consumer- Colgate community
Improves stakeholder trust – SM related product grew 4% faster
Importance of SM
When it helps
Product Brand
Well established brand Brand life cycle – novice, learner, teacherBrand statusBrand heritage is important
Examples -BMW cultural tour in China, Safola Preventive heart care movement – 24,142 signed pledge - 2006 Limca books of record, Maruti Udyog LTD – Safety driving ,HLL Taj Mahal – 5Rs contribution to education of rural kids, Voltas – Jagmag desh mera