Social Influencer Marketing: How To Get People Talking About Your Brand

  • Published on
    01-Jul-2015

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How to get people talking about your brand by working with social influencers

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  • 1. GETTING PEOPLE TALKINGABOUT YOUR BRAND

2. SOMEONE WHO IS AN EXPERT,OR IS PASSIONATE ABOUT ASUBJECT MATTER AND HAS ANETWORK OF PEOPLE WHOWANT TO LISTEN 3. WHY USE INFLUENCERS?50%OF PURCHASE DECISIONDRIVEN BY WORD OFMOUTHMcKinsey & Company, A New Way to MeasureWoM Marketing92%OF CONSUMERSTRUST EARNEDMEDIA OVERTRADITIONAL MEDIANielsen, Global Trust in Advertising Report16xMORE ENGAGEMENTVERSUS PAID MEDIAAND OWNEDSocial Chorus, Value of the Power Middle 4. 55% OF MUMSARE MORE LIKELY TO BUY IF OTHERHAVE RECOMMENDED A PRODUCT ONLINENetmums, Are Mums Reading? Survey 5. 74% OF MILLENNIALSBELIEVE THEY CAN INSPIRETHE PURCHASE DECISIONS OFPEERS AND OF OTHER GENERATIONSEdelman, 8095: The Evolving role of brands for the world's largest and most impactful generation Survey 6. THE WORLD IS BECOMINGMORE SOCIAL 7. HOW CAN BRANDSWORK WITH INFLUENCERS? 8. SAMPLING &REVIEWSREWARDINGADVOCATESCO-CREATIONEVENTCOVERAGEINCREASINGSEOLEVERAGINGCREDABILITYAMPLIFYINGA CAMPAIGNGLOBALSUPPORT 9. PAID(Promoted tweets,YouTube pre-rolls)OWNED(Social, website,e-CRM)EARNED(Influencers channels) 10. SAMPLING &REVIEWS 11. REWARDINGADVOCATES 12. CO-CREATION 13. EVENTCOVERAGE 14. EVENTCOVERAGE 15. INCREASINGSEO 16. LEVERAGINGCREDABILITY 17. AMPLIFYINGCAMPAIGNS 18. GLOBALSUPPORT 19. MEASUREMENT 20. PRIMARYobjectivesSECONDARYobjectivesTERTIARYobjectivesReach andrelevance Buzz voice Sentiment Engagement rate ReachConversion Click through CPE ProductpurchaseConsideration Dwell time Bounce rate Open rate (if applicable) Pages / visits 21. CASE STUDY:GETTING PEOPLE EXCITED ABOUT STAINREMOVAL 22. OUR APPROACH 23. 1. RECRUIT SUPERFANSUSING OWNED CHANNELS 24. 2. SAMPLE WITH BZZAGENTSFOR OFFLINE WOM 25. 3. ENGAGE BLOGGERSWITH TOTS 100 26. SUPERFANS why we should consider working with them 27. SUPERFANS why we should consider working with them 28. SUPERFANS why we should consider working with them 29. SUPERFANS why we should consider working with them 30. SUPERFANS why we should consider working with them 31. SUPERFANS why we should consider working with them 32. SUPERFANS why we should consider working with them 33. SUPERFANS why we should consider working with them 34. SUPERFANS why we should consider working with them 35. SUPERFANS why we should consider working with them 36. SUPERFANS why we should consider working with them 37. SUPERFANS why we should consider working with them 38. RESULTS 39. SUPERFANS why we should consider working with themWorked with16 bloggers818purchase-ledcomments1.9 millionreach acrossthe UKPurchaseconsideration160k positivesocialimpressionsContent forownedchannels 40. SUPERFANS why we should consider working with them 41. THOUGHTSTARTERS 42. CLEARASIL & YOUTUBERSReaching teenagers with engaging content 43. FRENCHIES & SORTEDCo-creating recipes with real chefs 44. AIRWICK & PINNERSCommission content based on search queries 45. QUESTIONS?

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