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This presentation includes 6 case studies of successful social fundraising campaigns including a selection of insights to assist practitioners with strategy development and execution.
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Colin Habberton.GivenGain Foundation.
GivenGain.Social Fundraising Case Studies
Introduction
Platform Overview
Selected Clients
Case Studies
The Cause
The Campaign
The Crazy Crowd
The Corporate
The Collaboration
The Competition
Summary Insights
Overview.
The GivenGain Platform Summary.
GreenPop & The ‘Treevolution’
30,000+ Trees planted in 3 years
Over USD 63,000 in 7 months
Community upliftment
Certificates & co-ordinates
African expansion: Zambia
Key Success Factors
Inspirational Creativity
Simple Message
Tangible Deliverables
Relevant & Real ImpactCase Study: The Cause
Case Study: The Campaign
Cancer Association of South Africa
Multiple campaigns throughout the
year
Cancer awareness & fundraising
Shavathon: Multi-site/person events
4 Teachers raised USD 10,000 in 2012
Activist campaigns
Group of 6 friends raised USD 44,000
in 2013
Key Success Factors
Integrated campaign
Community engagement
Micro-donation driven
Cast Study: The Crazy Crowd
The ‘Cows’ for CHOC
Children’s Cancer Cause
730+ Fundraising Activists
Wear Cow suits in races
2011, over USD 110,000 in 100 days for the 94.7
2012, over USD 130,000 in 100 days for the 94.7
Key Success Factors
Community of Activists
Supported administration
Wild & Wacky Identity
Cast Study: The Collaboration
IUCN
IUCN Big Swim
Endangered Dugongs with EWT
4.25km across Lake Geneva
Raised over USD 21,000 in 30 days
Key Success Factors
Employees’ personal &
professional networks
Executive level participation
Challenging & fun supporting a Partner
Cast Study: The Corporate
Crown Relocations
Activist campaign
12 employees - Crown Worldwide Group
Crown Kilimanjaro Climb for CHOC
Raised over USD 30,000 in 6 months
Key Success Factors
Leveraging global group business network
Personal, extreme but achievable goals
Multiple objectives: Wellness & CSR
Cast Study: The Competition
Put Foot Foundation
Annual Put Foot Rally
58 crews
8,000 km for 18 days
Raised over USD 30,000 in 2011
Raised over USD 58,000 in 2012
Raised over USD 112,000 in 2013
Key Success Factors
Team based
Relevant to the Adventure
Support & Promotion
Strategy
The Power in People
Transparency of
Purpose
Mass Participation
Events
Remarkable Creativity
Courage & Intention
Insights: A summary
Execution
Integrated
Campaigns
Audience
Segmentation
Multi-media Content
Dynamic, Direct
Dialogue
Community
Management
Thank You.
@GivenGain
www.facebook.com/givengain
www.givengain.com