1. SUMMER 2014 logic + magic REVEALING THE SECRETS OF DIGITAL MARKETINGlogic + magic REVEALING THE SECRETS OF DIGITAL MARKETINGSUMMER 2014 logic + magic REVEALING THE SECRETS OF DIGITAL MARKETINGpublished by LEAPTHEBESTOFDIGITAL2014published by LEAP101010Your guide to the top 10 trends, toys, SEO secrets, & oh so much more.Social Currency - Social Properties SUMMER 2014Ranked by SEO ValueBy: Nathan EngelsPublished by LEAPOur definitive guide to the top 10 trends, toys, SEO secrets, and more. www.LEAPagency.com

2. 3 BEST OF DIGITAL 2014 3. SOCIALCURRENCYWant effective SEO? Here are the 10 most valuable social platforms you need right now.B Y N A T H A N E N G E L SGet the Rankings 4. Social signals are important to SEO. But how important are they? Which ones are the best to focus on?106We ranked the 10 most valuable social media networks in terms of SEO value.instagram *Instagram has become a monster in social media,but not in SEO. There is an easy explanation why: there are almost NO links.Instagram is a closed environment, so without the ability to link to content,Instagram provides little to no SEO value. That doesnt mean its worthless,however. If your audience is on Instagram, you should be too. Producingvisual content allows users to engage with you, as well.stumble upon *Stumble Upon isnt what it once was, andmay be going the way of MySpace. Its seen a 14% decline year-over-year butit still has a sizeable audience and the traffic potential is still good. Contentis always looking for as many eyes as possible to consume it, and StumbleUpon was built for that.tumblr *Tumblr was recently acquired by Yahoo, but many havespeculated that it isnt doing well because it's hiding its analytics. Tumblris a hybrid of blogging and social media. Unlike Wordpress where it can bedifficult for readers and users to engage, Tumblr makes it simple. Heartsomething if you like it, or share it on your personal Tumblr page. Goodcontent wins here, and if its shareable, the ripple affect can be beneficialfor SEO and traffic.reddit Reddit, at its heart, is a forum; almost like the old messageboards in the 90s with some new features and functions. Members canvote stories up or down. Why is it on this list? Because it has become amonster, and many companies are engaging in the Reddit community withsome amazing results. Links and traffic are available on this network, whichallows it to deliver a good amount of traffic.twitter Twitter is about conversation, so while it has potential todraw visitors to your website, its not traditionally used for that. While wecan create content for Twitter, even use its new app Vine, users generallylike to stay on Twitter and consume content there. There is a tremendousaudience on Twitter, but the trick is getting them to visitwhich isnt easy.98733rd most visited site**Quantcast Traffic: 9 millionQuantcast Rank: #151Compete UniqueVisitors: 29 millionCompete Rank: #43154th most visited site**Quantcast Traffic: 21 millionQuantcast Rank: #13Compete UniqueVisitors: 38 millionCompete Rank: #1,59135th most visited site**Quantcast Traffic: n/aQuantcast Rank: n/aCompete UniqueVisitors: 24 millionCompete Rank: 54hiding data from Quantcast58th most visited site**Quantcast Traffic: 30 millionQuantcast Rank: #32Compete UniqueVisitors: 7 millionCompete Rank: #2768th most visited site**Quantcast Traffic: 93 millionQuantcast Rank: #6Compete UniqueVisitors: 46 millionCompete Rank: #20* All data as of May 2014 ** Per Alexa *** Quantcast, Alexa and Compete are standard traffic metric tools used widely in the industry.**5 BEST OF DIGITAL 2014 5. 5432linkedin In the coming years, LinkedIn might move up to replaceFacebook because of its value, post-click. If you are on LinkedIn, you aremost likely a professional. If you are a B2B brand, LinkedIn is probably evenhigher on this list. LinkedIn has recently launched LinkedIn Publishing, whichallows users to generate long-form content, and many experts believe thiscontent will be a gateway to valuable links and visitors in the future.youtube YouTube, when used correctly, provides so much valueto a website. Video keeps people engaged, it keeps them on the websitelongerall good things for SEO. Video and visual media are growing fasterthan any other area on the Internet, so being ahead of the curve is important.YouTube videos also allow creators to put clickable annotation into the videos,improving click-throughs to websites.pinterest Pinterest was built for SEO value. This is one ofthe ONLY social media platforms that encourages users to link to content anddoesnt punish them. For instance, on Facebook, if you include a link in yourpost, the post is seen by less people. Nearly EVERY post on Pinterest has alink. The traffic potential is huge and marketers are starting to realize thatPinterest can really generate traffic, which ultimately affects search rankings.facebook You might be surprised to see Facebook as #2 onthis list instead of #1. Facebook isnt what it used to be. Its moving moretowards a pay-for-play structure and those links, even when paid, reachfewer people. That means the traffic potential is less, even though everyoneis on it. While Facebook pages will still rank well within search, its valuehas been diminished.google+ Why does Google+ rank number 1? Simple. Potential.While Google+ isnt the most popular social platform, and isnt trendy,its Google. Google is committed to this product. YouTube uses Google+commenting, so in order to even use YouTube, you need a Google+ account.Google+ also is used to populate search results, which makes it even moreimportant to SEO. Bottom line: Google is the king of search, and Google+ willbe a strong force in socialeventually. Merge the two, magic will happen.1* All data as of May 2014 ** Per Alexa *** Quantcast, Alexa and Compete are standard traffic metric tools used widely in the industry.10th most visited site**Quantcast Traffic: 192 millionQuantcast Rank: #20Compete UniqueVisitors: 39 millionCompete Rank: #243rd most visited site**Quantcast Traffic: 196 millionQuantcast Rank: #2Compete UniqueVisitors: 168 millionCompete Rank: #412th most visited site**Quantcast Traffic: 61 millionQuantcast Rank: #13Compete UniqueVisitors: 38 millionCompete Rank: #262nd most visited site**Quantcast Traffic: 144 millionQuantcast Rank: #3Compete UniqueVisitors: 170 millionCompete Rank: #31st most visited site**Quantcast Traffic: 203 million*Quantcast Rank: #1Compete UniqueVisitors: 45 millionCompete Rank: #1 All of google.com*****lmLEAPAGENCY.COM 6 6. You oughta be inPICTURESshoppersDELIGHTbrand WINS & FAILS of the yearFICTIONAL TOYSturned tech toolsTIME TO SHIFT GEARS?TIPS FOR CREATING A SMART CONTENT STRATEGYAND OTHER DIGITALAWESOMENESSSOCIALCURRENCYYour story in motionlogic + magicPublished byLouisville / Cincinnatiwww.LEAPagency.com