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BLOOM's Social Business Manifesto
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WWW.BLOOMSOCIALBUSINESS.COM
THE SOCIAL BUSINESS MANIFESTO
Making Social Media Accountable @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
What is a social business?
A business that has been purposely designed to eek the maximum from social platforms, tools and technologies in order to foster a culture of knowledge sharing, collaboration and engagement with everybody.*
* That’s employees, stakeholders, customers, prospects and everybody that matters to the business…
WWW.BLOOMSOCIALBUSINESS.COM
Got that. But why do it?
Think we need an infographic at this point…
WWW.BLOOMSOCIALBUSINESS.COM
WWW.BLOOMSOCIALBUSINESS.COM
Greater Impact The #1 and pretty much only reason
to become a social business
WWW.BLOOMSOCIALBUSINESS.COM
4 x Companies that engage socially are
4 x more likely to achieve wider company objec:ves than
those that don’t. Source: Economist Intelligence Unit if you don’t believe me.
WWW.BLOOMSOCIALBUSINESS.COM
The early promise of social media In the beginning we made social media such an exciting platform with the human connection at the centre of it. People from all over the world could connect with one another without the constraints of time and distance.
Yikes, my tax return is due. Anyone know a good
accountant?
I like mine, JOE BLOGS tax accountants helped me
untangle my forms last year.
Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/ @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Businesses flock to social media Over time, as social media membership continued to grow businesses began to realise the huge opportunity at hand. They recognised the opportunity of interacting with their consumers in a more personalised way – as people, not ad impressions, leading to an increase in time and budget spent by companies across social media channels
Yikes, my tax return is due. Anyone know a good
accountant?
Hey John, Here’s a guide to choosing the right accountant for you. Happy to answer any
quesJons.
Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/ @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Social media loses its way Social Media has been pigeon-holed into traditional functions – marketing, advertising, PR…
Yikes, my tax return is due. Anyone know a good
accountant?
GET YOUR REBATE NOW WITH JOE BLOGS RT TO
ENTERED TO WIN AN IPAD #TAX #TAXES
Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/ @jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Let’s make social media personal again
Yikes, my tax return is due. Anyone know a good
accountant?
Hey John, Looks like you’re a business owner, @guyellis our firm specialises in that. Let us
know if we can help!
Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/
Great thanks for poinJng me in the right direcJon!
Hey John, Happy to answer any quesJons you may have.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
The Social Business Manifesto 1. We believe in insight-driven social strategy which delivers
results to every part of your business.
2. We believe that social data provides critical business intelligence that should inform business actions.
3. We believe in empowering employees and customers to collaborate and innovate using social technology.
4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.
5. We believe social media should be fully accountable.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Checklist Questions to ask both yourself and
the wider company
WWW.BLOOMSOCIALBUSINESS.COM
We believe in insight-driven social strategy which delivers results to every part of your business.
1
@jaycoopertweets
" What’s the social strategy beyond marketing for your company?
" When you see social media insight, how do you use it?
WWW.BLOOMSOCIALBUSINESS.COM
We believe that social data provides critical business intelligence that should inform business actions.
2
@jaycoopertweets
" Is your company using social data to determine what corporate goals should be set?
" Do you have access to live data that helps you make critical decisions?
WWW.BLOOMSOCIALBUSINESS.COM
We believe in empowering employees and customers to collaborate and innovate using social technology.
" How many people within your organisation use social tools to speak to one another?
" Is your department the only one that can speak and listen to customers across social channels?
3
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
We believe social media campaigns should be part of an ‘Always On’ dialogue.
4 " Is social media just another broadcast media
where you work?
" Are you still charged with creating campaigns, or does social underpin everything you do?
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
We believe social media should be fully accountable. 5
@jaycoopertweets
" Does every employee where you work have social media performance built into their job description?
" Are social media metrics & measurements a key part of your role?
WWW.BLOOMSOCIALBUSINESS.COM
“If you always do what you’ve always done, you'll always get what you’ve always got”.
Mark Twain
“If you always do what you’ve always done, you’ll end up going backwards”.
BLOOM
WWW.BLOOMSOCIALBUSINESS.COM
5 things to remember…
#1 Open up internally #2 Open up externally #3 Get Top-Level on board with this #4 Involve EVERY department #5 Start with people, then move onto the tech
WWW.BLOOMSOCIALBUSINESS.COM
The Social Business Manifesto 1. We believe in insight-driven social strategy which delivers
results to every part of your business.
2. We believe that social data provides critical business intelligence that should inform business actions.
3. We believe in empowering employees and customers to collaborate and innovate using social technology.
4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.
5. We believe social media should be fully accountable.
@jaycoopertweets
WWW.BLOOMSOCIALBUSINESS.COM
Thank You!
jay@bloomworldwide @jaycoopertweets
www.bloomworldwide.com
@bloomworldwide