Smu tai personal branding 15 may 2014

#Personal BrandingDR. FRANCISCO REJÓN-GUARDIAWorkshop #PbradingTAI

#Personal Branding| @franrejon



WHAT KIND OF P.BRANDDO YOU WANT TO HAVE??


We are slaves

EGOSURFING“Is the practice of searching for one's own name, pseudonym, or

screen name on a popular search engine in order to review the results”


Have you done a search about you before?


Doesn’t exist


Audit process



URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO

3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO

5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO

7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO

9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO

11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES

TOTAL 11


Audit process

http://scholar.google.com/citations?user=8hkM3xIAAAAJ&hl=es

http://cim.ugr.es/pages/profesorado/fichas/frejon

http://franrejon.wordpress.com/fran-rejon/

http://www.igi-global.com/chapter/educational-applications-clickers-university-teaching/71879

http://es.linkedin.com/in/franrejon

http://ideas.repec.org/p/gra/fegper/06-11.html

http://franrejon.com/

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=14&ved=0CIEBEBYwDQ&url=http://www.researchgate.net/profile/Francisco_Rejon-Guardia&ei=qA50U4iiFMOjqAaNkYH4DQ&usg=AFQjCNH7LG2B0ff971x20y7bDH0j9hHR4A&sig2=7-mHyApJ-AEcbLhYnRz5sQ&bvm=bv.66699033,d.b2k

https://franrejon.wordpress.com/category/de-todo-un-poco/

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8&ved=0CCoQFjAAOAo&url=http://www.researchgate.net/profile/Francisco_Rejon-Guardia/publications/&ei=nA90U9XKC9CMqgaw54LQAQ&usg=AFQjCNHhH9B7Qe-hUYkeV-FtnnZCiJVUiw&sig2=hqsTzU8WKrO5TYHJgzmSsQ&bvm=bv.66699033,d.b2k



http://estebanromero.com/2012/03/curso-el-mundo-de-la-moda-en-las-redes-sociales-22-y-23-de-marzo/

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=13&cad=rja&uact=8&ved=0CDgQFjACOAo&url=http://www.yasni.es/francisco+rej%C3%B3n/buscar+persona/guardia&ei=nA90U9XKC9CMqgaw54LQAQ&usg=AFQjCNGVazCbwlYheXTL8Q2FubMnObAwWg&sig2=92wiyxwaOpSja2cD9MHc-A&bvm=bv.66699033,d.b2k


GOAL: POSITIVE + CONTROL


WHAT KIND OF PROFESSIONAL IN SEVERAL YEARS WANT TO BE ?

WE MUST TO BE AN INFLUENTIALIn any topic


ACTION PLAN

GOAL

AUDIT


STRATEGY


1.Your personal name (not company service) you are your own company


Louise Veronica Ciccone MADONNA Christopher Kutcher ASHTON KUTCHER Sean John Combs PUFF DADDY

2. What is your target?


3. Be specific with your personal tag/slogan?


3. Be specific with your personal tag/slogan?


“Creating strategic advantages now with the social standards of the future”

4. Be professional and have fun (your are a real person)


5. Know what you want to be known for… What is your specialty?

(teach, learn, blog, creativity, advertising, marketing…)


6. Know your story (be personal).


7. Be yourself accentuate your hobbies


Earn money, transforming your hobbies in your job

8. Be consistent (short and long term). same picture, same slogan, same imageIntegrated Marketing Communication (IMC)

9. Get out there (open a blog now, Facebook page, Twitter profile) networks

10. Think long term (effort in your personal branding)#Personal Branding|

@franrejon


BRAND NEXT STEP?

1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build

culture


Webpage/blog


Webpage/blog


Audience SpecialtyVisual identityStart point

Search Engine Optimization






1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build

culture


Networks


Social Media Optimization


At the beginning we are an egg

Up to you to be something else


Networks


Networks


Public fan page

Don´t use a personal profile

Promote your own contentBe curators Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.

Networks


Networks


Discover the best time (prime time)Promote your own contentBe curatorsBe grateful (followers and comments)Be interestingAsymmetric follow

Networks


Use Your LinkedIn Profile as a ResumeImprove your network (add your blog)

Networks STRATEGY


1. Post in your blog2. Promote facebook your page3. Tweet this post4. Add to Linkedin


AUDIT

NEXT TREND - GROWTH HACKER



GRACIAS

[email protected]

mailto:[email protected]