3. Who in your life has been affected by a neurological
disorder? (Think about it - Alzheimers, ALS, Parkinsons, MS, CP,
Huntingtons, Epilepsy, brain injury or stroke? Everyone knows
someone!)Shout Out For Hope is a Facebook community that makes it
easy for us all to share stories of hope, rally to support research
for treatments and cures, and celebrate victories big and
small.
4. INSERT EDS VIDEO.
5. INSERT ASHLEYS PRESENTATION HERE
6. Social Media + Digital Best Practices INTRODUCING OUR
PANELISTS Ashley Riley | @GatewayPets Kathy Bernard | @Getajobtips
Marcy Bursac | @marcycts Jill Hampton | @JillSTL
7. Social Media Analytics and ROI Tracking Brianna Smith |
Digital Marketing SpecialistS
8. Social Media Analytics and ROI Tracking AgendaS Social Media
Metrics S Social MediaMeasurement Tools S Measuring ROI ofSocial
Media
9. Social Media Metrics Determining what to measureS
10. Social Media Marketing MetricsS
11. Increase in Community Membership
12. Content Mobility & Engagement
13. Market Perception S Sentiment of brandmentions on social
media S Track trends in socialmedia sentiment S Increase in
positivementions S Decrease in negative mentions
14. Social Conversions S Total number of click-throughs to
website from eachsocial media source S Twitter S Facebook S
LinkedIn S PinterestS YouTubeSocial Media FollowerWebsite
VisitorLead
15. Social Media Measurement ToolsS
16. Social Media ToolsS
17. Hootsuite Social Network Management Google Analytics
Integration Twitter Profile Statistics reports Ow.ly Click
Statistics Google+ Pages Analytics Custom Reports Team Features
Monitoring
18. SocialBro Real time analytics Best time to tweet report
Discover Twitter users and insights Analyze your competitors
Analyze your lists Twitter DM Campaigns Compare accounts of similar
size & age Geolocated search
19. Google Analytics Conversion reports Visitor flow Social
site traffic On-site engagement
20. ShareThis Plugin Custom Analytics SQI Score Integrates with
Google Analytics
21. SproutSocial Engagement reports Best time to post Evaluate
competition Track brand mentions Geotargeting Monitor competitors
Analyze multiple social profiles
22. Gremlin Network comparisons Schedule posts by time zone
Auto-scheduling Translations Track ROI Search for brand mentions
Social calendar creation
23. SimplyMeasured
24. SocialMention Searches for brand mentions all across the
internet Measures social media strength Determines sentiment
Analyzes passion Measure top users, top hashtags, and sources Set
up alerts for brand mentions
25. Measuring ROI of Social Media EffortsS
26. Determining Social Media ROIS
27. Google Analytics Ecommerce Sales FunnelS Tracking Code S
Goals S ConversionReports
28. Goal PagesS Examples of Goal Pages: S Volunteer pages S
Donations pages S Contact Us pages
29. Savings: Social vs. Paid MediaAre your social efforts
generating more results than what you would see with paid
media?
30. Savings: Social vs. Paid MediaValue of SMM efforts Cost of
SMMROI
31. Calculating Value of Social Media Efforts SOrganic
(non-paid) Facebook Impressions x $10.00 CPMSClicks from Facebook
posts x average cost of PPC clicksS((Tweets x # of followers) +
(retweets + @mentions) x .25*) x $10.00 CPMSClicks from Twitter x
average cost of PPC clicksSOrganic YouTube video views x $0.20 per
viewSBlog pageviews x average cost of PPC clicksSOnline brand
mentions x average cost of PPC clicksView rate or impressions of a
single tweet, as estimated by Twitter
32. Revenue from Social Media S Visitors to Goal Pages / Total
Products Sold = Goal Pages per SaleS Social Traffic to Goal Pages /
Goal Pages per Sale = Social Sales S Revenue from set period /
Total Transactions = Average TransactionValue S Social Sales X
Average Transaction Value = Social Revenue S (Social Revenue SMM
Cost) / SMM Cost = ROISocial Revenue SMM Cost Cost of SMM For a
given period of timeROI
33. Brianna Smith Digital Marketing Specialist and Social Media
Blogger S Follow me on Twitter: SS@Brianna5mithEmail me at:
[email protected] Connect with me on LinkedIn:
Swww.linkedin.com/brianna5mithS Find more social media resourcesat:
Swww.Beingyourbrand.com
34. Social Media ROI INTRODUCING OUR PANELISTSTom Ruwitch |
@marketvolt Brianna Smith | @Brianna5mith Post Qs via Twitter
#STLSocialGood
35. DOING THE MOST GOOD WITH LIMITED RESOURCES Time, Money or
TalentTravis A. Sheridan AVP, Innovation & Entrepreneurship St.
Louis Economic Development Partnership
36. Will you go to the prom with me?
37. Will you go to the prom with me?
38. TONE: AwarenessKnow us Yeah, Ive heard of them.
39. TONE: PreferenceLike us | Think of us fondly | Like Yeah,
Ive heard they do good stuff. Yeah, Id totally volunteer if I had
time. Yeah, they are cool.
40. TONE: EngagementJoin us | Hang out with us | Visit us |
Donate Buy | Download | Subscribe Yeah, Ive been there. Yeah, Im on
their mailing list. Yeah, I financially support them. Yeah, Im a
client.
41. TONE: Retention/ReferralStay with us | Come back to us |
Tell others Retweet | Share Yeah, I keep going back. Yeah, I think
youd like what they stand for. Yeah, you should contact them.
42. Client Programs Sponsor Appreciation Volunteer Development
Annual Gala A day in the life
43. One Year | One Page Time: Simple way to compose a message
with limited critical thinking. Money: Did not require an outside
consultant for implementation. Did not require expensive
technology. Talent: Empowers all levels to help spread the
message.
44. Mon, June 2, 2014 Major Event (Conf)Were happy to announce
@FamousFella will be the keynote speaker at our #SocialGoodConf on
June 22.
45. Wed, Oct 22, 2014Sponsor Recognition@HeckaNiceSponsor
helped us achieve our mission! Grab tickets & join the
#celebration at the #2014gala. #thanks
46. Tues, Mar 17, 2015 Client ProgramThis workshop helped me
avoid costly errors. -@AvgAttendee. The entire 2015 schedule is
online. Plan accordingly.
47. CASE STUDY: CENTRAL VALLEY BUSSINESS
INCUBATOR120%100%100%70% 32% 19%40%0%
48. Download a FREE version of the One Year | One Page
Grid
49. THANK YOU. @TravisSheridan @MessagePlacemat
50. Social Media with Limited Time and ResourcesINTRODUCING OUR
PANELISTSMelanie Bernds | @DanforthCenter Travis Sheridan |
@TravisSheridan Dana Biermann | @DanaBiermann Bethany Prange |
@BethanyPrange
51. Please join us for a happy hour and networking! 5:30-7:00
p.m. Granite City Food & Brewery 11411 Olive Blvd. Creve Coeur,
MO 63141