Smart sharing - File Concept

Share & WinSmart Endorsement on Facebook

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“SmartSharing is the last BEST INNOVATIVE Social Network IDEA”“SmartSharing may change the concept of social mobile strategy for Brands”

is a SaaS - Software as a service,online available, that works in Cloud.

is a Social Media Marketing & Mobile Marketing Tool

What is it?

For whom?

Marketing ProfessionalsLeaders of brands and companies

Creative agenciesCommunication and Marketing Consultants

Business Owners

For what?

In any point of contactIn offline & online media

To create Social Media Marketing CampaignsTo create Mobile Marketing Campaigns

Where?

Object

Customers shares your brand on FacebookSocial & Positive Endorsement of your brand

Customers of your brand, product or service

Goal

Benefitto

BRAND

Receive incentives for participatingDiscount - Voucher - Prize - Experience

Visibility in social networksSocial reputation by recommendation

Benefitto

CUSTOMER

BRANDProcess

1 - SmartSharing Backoffice - Create Campaign- Associate Trigger (QR Code, NFC or Weblink)

2 - Campaign Communication- Implement Trigger in the Communication - Report the benefit to the consumer- Post in the middle of contact

3 - SmartSharing Backoffice- Campaign Management- Control Analysis & Metrics- Control Vouchers

CustomerProcess

1 - Point of contact- Costumer sees the communication campaign- Customer enters using the corresponding trigger

2 - Post- After using the Trigger, makes Facebook Login (Automatic after 1st use)- Authorizes publication of brand message in Facebook wall- Post published (made recommendation)

3 - Benefit- After publication, the customer gets the benefit- Customer exchange Voucher according rules

ConceptsBackofficeOnline tool where the operator configuresSmartSharing campaign and associates Triggers that correspond to it. It is also where he makes the campaign management and control results & vouchers

CampaignWay that allows the band endorsement on Facebook by the customers. In result of sharing, customers receive the benefit.

TriggersA means of access to the campaign. Trigger participation: QR Code, NFC or Weblink.

Best Practise

I

Customer shares pre-defined message (defined by brand or agency) with thepurpose to get an immetiate discountthat can use on shop or E-commerce

All shares have benefits...

Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QRCodeOn E-Commerce / Website - Weblink

Smart Discount

Best Practise

II

Customer shares his desire about a specificproduct in Facebook with the propose to make his dream come true...His wish is realized depending on the totalnumber of shares (defined by brand or agency)

Example: Brand can configure the offer on each 1000 shares

Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QR CodeIn E-Commerce / Website - Weblink

Smart Wish

Best Practise

III

Customer is invited to find special Prize on the hidden Trigger

One or more triggers have a prizeamong others without any prize.

Recommended Triggers:In Point of Purchase or Events, Exhibitions, Stadiums and more - QRCode or NFCOn an Online entertainment actions - Weblink

Smart Instant Loto

Best Practise

IV

Customer is invited to share a message inFacebook configured by brands or agencies in name of a social cause or natural disease.Shares are turned in donations and brandshave a effective way of spreading a message into social networks.


Smart Causes/Donations

Best Practise

V

Create a mutant trigger that changes every day. To find out the voucherthat you are offering today, thecustomer has to share your brand...


Smart Mutant Voucher

Best Practise

VI

Customer selects the trigger that best suits him. Each trigger can have a distinct benefit,or may have all the same.


Smart Choice

Curiosities

- Operator configures endorsement messages to control what is shared- Operator can limit participation for hours. Example: One ID Customer/One participation/24 hours- Operator can define multiple triggers for the same campaign- Post on Facebook includes a link to the operator content (Video, Website, Facebook Page, Etc)- Post on Facebook includes an image (logo, product image, etc.)

About Backoffice

About Endorsement- The recommendation of a friend is the most effective way of advertising- One only recommendation may reach 400 views

Compares

- Leverages social network factor- Advertising is done by the owner himself- Advertising is visible in sideband (poor visibility)- Hight Cost per contact (Average: 0.18 Dollars/click)- Contact with the campaign limited to online expose- Isn’t there a benefit to customers

Facebook Campaign VS SmartSharing Campaign- Leverages social network factor- Advertising is done by users (recommendation from a friend is the best way of advertising)- Advertising is visible in the central range of the Facebook Timeline (maximized visibility)- Hight Cost per contact(Average: 0.05 Dollars/sharing; 0.0012 Dollars/contact)- Contact with the campaign done anywhere (billboards, flyers, point of sale, exhibitions, events, websites, magazines, etc.)- Benefits to customers

Facebook Campaigns uses one of the biggest trends of the current Digital Marketing:- Social Networks

SmartSharing Campaigns uses three of the most biggest trends of the current Digital Marketing:- Social Networks; Smartphones; Electronic Vouchers

Results

- Experience is something valued by customersPoint of contact experience

Engagement

- By sharing, customers endorse your brand to friends- A recommendation from a friend is considered the best way of advertising- Increases Whoom energy (word of mouth)

- Increase engagement between brands and customers. They create an empathy based on the concept of "give to get"/ “share to win”

Advertising - Endorsement of brand

Online Presence & Reputation- Nowadays, brands can’t be out of the online way- SmartSharing contributes to the social reputation of the brand, through the positive presence in social networks

Contacts

www.smart-sharing.com

[email protected]

www.smart-sharing.com