Smart Remarketing for Maximum ReturnsMonday January 19th 2015

Tim Mayer, CMO Trueffect

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Retargeting Spend Based on Bad Math?

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Techniques To Improve Retargeting1. Suppression Cookies to Suppress Ads

2. Reducing the Frequency Caps

3. Broadening of SKU Level Retargeting

4. Using First-Party Data to inform:• Programmatic Bidding• Creative Decisioning

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Giving Offers to Buyers

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SKU Level Retargeting

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Behaviorally Segmenting Users

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Potential User Segments

1. Awareness

2. Consideration

3. Decision

4. Nurturing

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Create Custom Audiences

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Retargeting in Tandem with email

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Retargeting Helps with Onboarding

• Freemium• Upgrade to Paid• Remind to engage

with Trial

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Expand Reach with Multi Format Ads

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Twitter/Facebook:•Adroll•Nanigans•Triggit

Huffington Post, CNN, WSJ etc.•Taboola •Outbrain•Sharethrough

Retargeting with Native Advertising

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It All Comes Down to Attribution

Thank You!@timmayer

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