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1) Focus on your customer.2) Showcase what your brand represents.3) Capture your customers’ attention.4) Hold your customer’s attention.5) Put your message where your target market is.6) Be consistent. Repetition, patterns, and long-term memory.
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Calvin Klein = Sexy/Sensual
“fresh, woody, or feminine? singular + evocative fragrances
to embrace now”
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Cards Against Humanity = Offensively Humorous
“Cards Against Humanity is a party game for horrible people. Unlike most of the
party games you've played before, Cards Against Humanity is as despicable and
awkward as you and your friends.”
FAQs = “Your dumb questions.”
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1) Have great content.2) Use consistent keywords to show your relevance.3) Drive them to the next part of your marketing funnel.
Show them something else of interest that is related to your brand!
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Toyota Tundra vs. Sienna vs. Prius
One brand can have multiple products reaching multiple target markets if
each is marketed separately.
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Sienna
PriusTundra
1) Focus on your customer.2) Showcase what your brand represents.3) Capture your customers’ attention.4) Hold your customer’s attention.5) Put your message where your target market is.6) Be consistent. Repetition, patterns, and long-term memory.
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Tuesday, March 7: Define and Reach Your Target MarketTuesday, March 21: Building Your Online Marketing Strategy
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