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Client Social Media Live Case Study
Case study by SLAM Marketing
For the month, we saw a 70% increase in the weekly average number of total impressions during the campaign period. That represents a 70% increase in brand exposure.
Facebook 28 Day Impressions Comparison
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Weekly Average Total Impressions
Average 28 Day Total Impressions
• Lifetime total post reach for the 3 weeks (1/7/12-25/7/12) prior to the campaign period was 654 people reached.
• For the campaign period (26/7/12-31/7/12) lifetime total post reach was 8213.• That represents a 1255% increase in people reached on the previous period.
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Facebook Lifetime Post Total Reach (Unique Users)
Lifetime Post Total Reach Lifetime The number of people who saw your Page post. (Unique Users)
For the campaign period, we saw a 113% increase in average 28 day total engagement on the previous period. This increases the brands likelihood of being “top of mind” for a customer purchase of the brands products or services.
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Facebook Average 28 day Total En-gagement.
Average 28 day Total Engagement. En-gagement includes clicks and stories created from your page content (com-ments, likes, shares).
Of the total number of people sharing stories about the client’s page, 82% of the shared stories occurred during the campaign. This shows that their was a high level of user activity and engagement in comparison to previous times due to the live social media occurring.
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Facebook Total Talking About This
Total Talking About This Likes. Comments, shares etc.
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Facebook Daily the number of people sharing stories about your page.
Daily People Talking About This Daily The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVP
For the campaign period (26/7/12-31/7/12) we saw a 375% increase on the previous weekly average in the number of people talking about the page. This represented again significant increases in brand exposure online.
4109141093
4109541097
4109941101
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4111941121
4112341125
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Facebook Daily Total Reach (Unique Users)
Daily Total reach Daily The number of people who have seen any content associated with your Page. (Unique Users)
This graph shows a 315% increase in the number of people who saw content associated with your page, including photos, status updates, video, etc. for the campaign period. Most importantly this shows how far the clients brand was exposed to new and existing potential customers from a single live social media coverage of an event.
4109141093
4109541097
4109941101
4110341105
4110741109
4111141113
4111541117
4111941121
4112341125
411270
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Facebook Daily Viral Reach
Daily Viral reach Daily The number of people who saw your Page or one of its posts from a story published by a friend. These stories in-clude liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering
This graph shows a 308% increase in daily viral reach for the campaign period. Viral Reach is essential for finding new customers as it stimulates referrals through friends of friends. The more fun and interactive the content the more likely it is to create viral reach.
4109141093
4109541097
4109941101
4110341105
4110741109
4111141113
4111541117
4111941121
4112341125
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Facebook Daily Total impressions
Daily Total impressions Daily The number of impressions seen of any content associated with your Page. (Total count)
Impressions are how many times any page content has been seen by a user also called total brand exposure. In this graph we see a 1196% increase for the campaign period.
4109141093
4109541097
4109941101
4110341105
4110741109
4111141113
4111541117
4111941121
4112341125
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Facebook Daily Page consumptions (Total count)
Daily Page consumptions Daily The number of clicks on any of your content. Clicks generating stories are included in "Other Clicks." Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total count)
In this graph we see a 1165% increase in consumption for the campaign period. Also known as interactions, consumption shows user interaction which helps to keep the brand “top of mind” for purchases of client related products and services
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Twitter Total impressions
Total impressions: Combined number of potential users that saw any con-tent associated with the Twitter pro-file.
For the campaign period we saw a 1462% increase in the total number of impressions from the previous period.
Summary• SLAM’s Social Media Live program is interactive journalism and brand
marketing specifically designed for social media. As such it creates fantastic user engagement, deep brand reach and “top of mind” brand longevity to existing fans and potential new ones.
• This high level of user engagement between fans and friends of fans, creates the perfect environment to increase the likelihood of sales of the clients product or services by referral, directly and indirectly.
• By using all the clients social media tools at once customers feel like they have a better, closer, more dynamic relationship with the brands they love and are more likely to consider the brand during a decision making process just by feeling like they are able to be there, even if it is only online.
