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Janet Balneaves@janetbalneaves | @SkyscannerGrwth
GROWTH NINJAS
@SkyscannerGrwth
Alice: This is impossible.The Mad Hatter : Only if you believe it is.
@SkyscannerGrwth
Exponential and very healthy growth
December 2004
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December 2016
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@SkyscannerGrwth
40m app downloads
50m unique monthly visitors
Tech company first & foremost: 50% Software Engineers
@SkyscannerGrwth
What Worked for us Yesterday,Is Painful Today,Will be Broken Tomorrow.
@richardlennox - Skyscanner
Life before Growth
Conventional Wisdom is King
@SkyscannerGrwth
Functional Siloes Across Teams
Product Engineering Marketing
Best Time to Book 2015
@SkyscannerGrwth
Best Time to Book 2015
@SkyscannerGrwth
Homepage
Homepage
Product Experiments
@SkyscannerGrwth
What to change?
@SkyscannerGrwth
Principles
Aligned Autonomy
Spotify – Henrik Kniberg
@SkyscannerGrwth
Growth Ninja
Impact-driven, focused on outcomes
T-shaped avid learner
Agile & lean mentality
Addicted to metrics and data
Product obsessed
Customer Focused
Experimental Scientific Method
@SkyscannerGrwth
@SkyscannerGrwth
Data Science
@SkyscannerGrwth
Product Manager
Software Engineer
Growth Marketer
Data Scientist Designer
@SkyscannerGrwth
Starting Up
Building Supply
Achieving Product Market
Fit
Preparing for Hypergrowth
Hypergrowth
Growth Tribes
@SkyscannerGrwth
Central Growth Tribe
EMEA Regional Growth Tribe
AMER Regional Growth Tribe
APAC Regional Growth Tribe
@SkyscannerGrwth
Effecting Change
@SkyscannerGrwth
Learning
@SkyscannerGrwth
Open Communication
@SkyscannerGrwth
@SkyscannerGrwth
Stand on the Shoulders of Giants
@SkyscannerGrwth
Life in Growth
@SkyscannerGrwth
Growth Experiments
@SkyscannerGrwth
27-Apr 18-Jun 21-Jul 14-Aug 09-Sep 02-Oct 23-Oct 16-Nov 08-Dec 07-Jan 01-Feb 22-Feb 22-Mar 15-Apr 17-May 13-Jun 18-Jul 18-Aug 14-Sep 24-Oct 22-Nov0
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@SkyscannerGrwth
Best Time To Book 2016
Best Time to Book 2016
@SkyscannerGrwth
@SkyscannerGrwth
Tooling
@SkyscannerGrwth
• Lean Start Up• Growth Mindset• Aligned & Autonomous Teams• Supporting & Encouraging• Continuous Improvement
@SkyscannerGrwth
This Won’t Work for you
@janetbalneavesmedium.com/@Skyscanner | @SkyscannerGrwth | bit.ly/GrowthNinjas
ABANDONING CONVENTIONAL WISDOM
