Significance of choosing the right

colour for the banners

A campaign's success depends

upon the kind of banners that are

being used. Talking about them,

one of the most significant is the

right colour schemes. The colour

combinations can make or break

your campaign.

Every colour has a different

meaning. Thus, before making use

of any particular colour, one must

know the meaning of it. For

example, in some countries, white colour stands for peace and purity.

Hence, choose the colours that can convey the right message to the

targeted audience.

Another important factor is the

way a human eye processes colour.

Like black and white colour can

hold audience attention for two-

thirds of a second. On the contrary, bright colors capture the attention

for a longer time.

Colours have the ability to incite

strong feelings and reactions. It is always better to use the colours

that actually blend well with the

colour of your brand.

It is always advisable to use a

colour scheme that highlights the logo and matches well with the

products and services, creating a uniform effect.

Choosing the right colours can

actually make a big difference and could turn your advertising

campaign into a success.

Address: Unit 19, 1801 Botany Road Banksmeadow, NSW Phone: 02 9663 5333 Email id: info@bannerbug.com.au Website: bannerbug.com.au

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