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SPHomeRun.com Courtesy of http://www. ITMarketingGuide.com Should Your IT Lead Generation Also Include News Releases?

Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

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Page 1: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Courtesy of

http://www. ITMarketingGuide.com

Should Your IT Lead

Generation Also Include

News Releases?

Page 2: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

The Changing

Online PR

Landscape

Sponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 3: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Consider

On-Page SEO,

Social Sharing,

Anchor Text Links,

and Relevant CTAs

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 4: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

When You’re

Planning Your

News Releases,

Make Sure That You

Take Into Account:

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 5: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

1. On Page SEO

Strategy

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 6: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

2. Social Sharing

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 7: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

3. Anchor Text

Linking

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 8: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

4. Relevant CTAs

(Calls To Action)

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 9: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Case in point:

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 10: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Online News

Releases Are Now

in the Same Google

Crosshairs of

Controversy

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 11: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

As Article

Directories Were

a Short Time Ago,

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 12: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

As You Can See

From This Article

From the Content

Marketing Institute,

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 13: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Which Specifically

Warns About:

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 14: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

• Infographics

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 15: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

• Native

Advertising

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 16: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

• Press Releases

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 17: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

• Mass Article

Submission

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 18: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

• Guest Posts

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 19: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Distribute

Externally with Care

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 20: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Do You Currently

Use News Releases

To Generate Leads?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 21: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

If So, What Have

You Found Most

Important To

Ensuring Long-term

Success?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 22: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

Let Us Know Your Thoughts

in the Comments Section

Below

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Page 23: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)

SPHomeRun.com

IT Channel Inbound Marketing

Planning Guide

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