#ShawneeGoesSocial - Social Media Marketing Presentation

#ShawneeGoesSocial Taylor Doran

@WatchMeTayTay

What is the purpose of social media?

@watchmetaytayFind me on LinkedIn

Driving traffic to your website• Amplifying your content marketing efforts

Enhancing your brand• Joining in the conversation your target audience is already having

about you

Meeting customer expectations• Your customers expect you to have a social presence

Social Media Benefits


Why social media is important to all businesses• Learn about your audience• Receive instant feedback• Understand your competitor• Help search engine optimization• Share content faster, easier and for free• Create relationships and conversations

What social media platforms are you on?


B2B companies• LinkedIn• Twitter• Facebook isn’t necessarily your focus

B2C companies• Facebook• Twitter• Instagram• Pinterest

FacebookBest Practices• Share images• Behind the scenes of your business• Link to your content or other content your audience might enjoy• Interact with other businesses and organizations by following and

sharing their content• Respond quickly when customers comment• Utilize event feature• 70% of traffic is from mobile


TwitterBest Practices• Share visuals• Use hashtags• Interact with other businesses and organizations by tagging,

following and sharing their content• Real-time platform, so check on it often• Don’t link Twitter to your Facebook • Find out what is trending• Shortened links get more retweets


LinkedInBest Practices• Most complicated platform• Create a business page• Share updates and posts about your industry to create thought

leadership• Don’t talk about personal or controversial topics on this platform,

even from your personal account• Interact with people more than businesses• Participate in groups and Slideshare


PinterestBest Practices• Organize and share images and content related to your industry• Share photos of your products• Interact with other businesses and organizations by following and

sharing their content• Make sure your boards are organized and your links aren’t broken• Posts without human faces get repinned 23% more


YouTube


Best practices• Use keywords – YouTube is the second most used

search engine behind Google• “How To” videos often end up on the first page of

Google’s results page• Bring value to the customer/viewer• Answer the FAQ from your current customers• Use the analytics feature to find more data about your

videos and viewers• Keep videos short

InstagramBest Practices• Visually-appealing industries • Bands and celebrities• Use hashtags• Favorite platform of teens • Linking with other platforms• Focus on personality and a behind-the-scenes look into your brand• Keep your photos looking consistent by editing properly• Include captions with a clear call to action


Other Platforms


There are hundreds of social media sites• Google+• Snapchat• Blogging• Vine

Industry-specific social sites• Houzz: home builders• Doximity: doctors• Connected Living: assisted living institutions• LawLink: legal industries

Other Social Media Tips


Connect it with the rest of your marketing strategy• Social should not stand alone• Did you get an article in the newspaper? Share it.• Are you going to a conference in your industry? Engage on Twitter.• Do you have clients or customers? Give them a shout out.

Make a plan• Create a calendar• Write posts ahead of time• Consider a scheduling platform• Be consistent

Hashtags: When and Why


Why use hashtags?• Participate in the conversation• Get more followers• Talk about trends in your industry

When to use hashtags• Twitter• Facebook• Instagram• Pinterest• YouTube• Never use hashtags on LinkedIn

#ShawneeGoesSocial Taylor Doran

[email protected]@WatchMeTayTay

Credit goes to: http://www.entrepreneur.com/article/232964