Sharpening Your Digital Marketing Focus: Trends. Integration. Execution. - Laurel Mintz, Elevate My Brand

Introduction

© 2016, Elevate My Brand, Inc., All Rights Reserved

Who am I?What do I have to say?

Clients


“Companies, like people, should never change who they are so others will like

them; they should find those who like them for

who they are.” © 2016, Elevate My Brand, Inc., All Rights Reserved

- Simon Sinek

Digital Marketing: Holistic Approach


Does your brand have a strong voice that is consistent across all platforms?

Digital Marketing

Sales

Website Blog/Newsletter

Social Media

Online Advertising

MobileApps

Jack of All Trades, Master of None


• The digital marketing landscape is changing constantly. Choose a platform that works for you, not just because it’s on trend.

• If you’re too spread out, you’ll never master one area.

• Create a plan and a digital baseline.

• Digital Silo vs. Integrated Teams

© 2016, Elevate My Brand, Inc., All Rights ReservedSource: smartinsights.com

http://smartinsights.com/

Website


• Functional?

• Responsive / Cross Device Usage Friendly?

• Engaging/ Vibrant?

• User Friendly?

• Have a Properly Integrated API?

• Have an Integrated CMS System?

• Show All Social Media Icons?

• Speak to Your Brand?

• Share a voice with your brand?

• Answer Questions?

Is Your Website: Does Your Website:

Social Media


• Consider Social Media As A Tool, Not The Product

• Create An Offline Experience Online • Cost Efficiency • Encourage Key Influencers To Talk About Your

Business Within Their Own Online/Offline Social Networks

• Two Way Conversation• Measureable To A Fault• Not the Wild West • Incorporate CTA

Content Development: Newsletter/ Blog


• Content is Queen o Writing or Video Format

• Organic SEO o Social Media Driven

Audience • Regularly Scheduled Blogs and

Newsletters Sent to an Updated List

• Semantic Web• Thought Leader

Online Advertising / Retargeting Ads


• PPC/CPC• A/B Testing Secures Effective Long Term

Results• Social Media Marketing

o Geo-Targeting For Facebook, Instagram, Etc.

• Google AdWords• Create Incentives and Irresistible Offers

How Enticing or Relevant Are Your Online Advertisements?

Mobile Apps


• Do you even need one?

• Does it make sense? Is it interactive?

• Is it user friendly? Are you updating it?

• Are you available on IOS and Android?

• Is it an extension of your brand or is it the product? I.e. Snapchat

Smart Digital Marketing Questions


• What is my digital marketing image?• What is my voice?• What is my mastery platform?• How am I creating brand recognition and

loyalty?• How am I reaching my target market?• What is my lifetime value of a client?• What is my customer acquisition cost?

Will we end up in a post digital era?

Conclusion


• Long-term integrated digital marketing strategies with multiple touch points provide the foundation and structure for your brand.

• Brand recognition influences buying and consumer response and reduces the marketer’s selling efforts and costs.

• Holistic digital marketing strategies will establish your brand as a leader in its category and lead to increased visibility, awareness, and as a result, continued growth and profitability.

Thank You!


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/elevatemybrand

@elevatemybrandLA

@elevatemybrand

Elevate My Brand

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