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http://spacestud.io
Thanks BigMarker!
Every brand has a “space” – we believe that this is the domain that brands build around themselves to engage their audience and persuade them to invest in the products or services of the brand.
Building Brands With a Well-Defined Space
1. What is digital marketing?
2. Why do brands need digital marketing?
3. How do you get started with digital marketing?
The use of digital media to promote a brand and its product or services. This can take place over a wide variety of devices like smartphones, tablets, and computers.
Digital Marketing
● Newspaper Ads
● Magazine Ads
● TV Commercials
● Telemarketing
Forms of Traditional Marketing
● The amount of visitors coming to your website.
● The amount of new vs. returning visitors.
● Where your visitors are coming from.
● Visitor engagement with content on pages.
● Goals that you defined based on your business
objectives.
Websites - KPIs
● The amount of people reading your posts.
● The number of responses to your posts.
● The amount of social shares of your posts.
Blogs - KPIs
● Level of engagement on your posts
○ likes ○ follows ○ shares ○ reposts ○ retweets ○ comments
● The amount of web traffic you gain from social
media channels
Social Media - KPIs
● Social sharing of the video.
● The amount of responses to the video.
● The ratings that the video receives.
● For video ads - the click through rate.
Videos - KPIs
● Increased referral traffic from websites using your
infographic.
● Brand mentions on social media from people that
value your content.
Images - KPIs
● The amount of people that register
● The amount of people that attend
● How many people follow up for additional
information.
Webinars - KPIs
● The amount of people opening your emails.
● The click-through rate on your emails.
● How many people are unsubscribing.
Email - KPIs
● How much of your web traffic is coming from search engines.
Search - KPIs
● Click through rates
● Conversation rate from ad clicks
Paid Ads - KPIs
● Measurement is important!
● Real-time data provides brands with the ability to
quickly adapt to changing situations during
campaigns.
Digital Marketing Can Be Measured
● Digital Marketing is more cost effective because
their are more channels, some without costs.
● Social connectivity can provide some free publicity.
● Where there is more competition in a specific
industry, the cost can go up.
Digital Marketing is Cost Effective
● Digital marketing equips brands with the ability to
reach users at anytime.
● Use digital marketing tools to automate the process
● Your website is open for business 24/7
Digital Marketing is Constant
1. Content Marketing
2. Email Marketing
3. Social Marketing
4. Search Marketing
4 Areas of Focus
Create a Cycle in Your Strategy
1. Discover
2. Plan & Strategize
3. Implement
4. Review & Repeat
