MORE CUSTOMERS. LESS TIME.

Setting Up A Facebook Campaign for Retail Business – 5 Steps

Every retailer should be spending on

Facebook Ads because…

Resource: www.jeffbullas.com

829 million people use Facebook on a daily basis, an increase from 802 million last quarter.

63% of Facebook users engage on a daily basis.

The average Facebook user spends 40 minutes a day on the platform.

1.07 billion people use Facebook on their mobile device each moth, an increase from 1.01 billion last quarter.

399 million Facebook users only use Facebook on mobile each month.

Mobile advertising revenue represented 62% of advertising revenue during the second quarter of 2014, a 41% increase YoY.

Facebook users bought $234 million dollars worth of virtual goods and gifts on Facebook over the last quarter.

Set Up a Facebook Campaign is

as simple as follow 5 steps

Creating the Audience

Creating the Creative

Tracking & Monitoring

Ad Variations

Multi-Product Ads

ONE

TWO

THREE

FOUR

FIVE

Custom Audience

Begin by uploading an

email list of your best

customers into Facebook

to create a Custom

Audience.

Lookalike Audience

Continue creating

Lookalike Audience that

targets profiles similar to

the list of your best

customers that you just

uploaded.

Website Custom Audience

Last step is to create a

Website Custom Audience.

These are useful for

retargeting visitors of your

website and for building up

Lookalike audiences that

will pre-retarget similar

shoppers.

Create your Audience1

Start with three photos of your

product.

Upload three photos for the

same ad.

Facebook will automatically test

all three and display the best

performing.

Photos have to meet certain

criteria:

Less than 20% text in artwork.

Sized correctly for Newsfeed at 1200x627 px.

2 Creating the Creative

Tracking & Monitoring

Use Conversion Tracking

Rates to measure and monitor

retail business’ Facebook

campaigns success:

Conversions

Registrations

Check-outs

Add-to-basket

3

Ad Variations

Ad variations allows you to track

effectiveness and later optimize

specific ads.

Having Ad variations permits

you to pause an ad set that isn’t

performing under the target CPA.

Creating variations on Power

Editor is time consuming.

StitcherAds has an automation

process, where ad variations are

automatically created.

4

Consider

Multi-Product Ads5

Multi-Product Ads have proven

great results for retailers:

36% – 54% decrease in

Cost Per Acquisition (CPA)

41% – 234% better ROI

Want to start your Facebook

Campaign for Retail now?