Becoming an Expert in Holiday Gift Guides

Today’s Participation

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• During today’s webinar, attendees will be in listen-only mode.

• If you are experiencing audio issues, please use the chat box to contact the webinar host.

• Submit text questions: Q&A addressed at the end of today’s webinar.

Today’s Presenter

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Anna MarevskaManager, Print Media

Overview

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Holiday Gift Guides are one of the most coveted real estate in media coverage, and summer is the time to get ready for the important end-of-year gift-giving season. Editorial staffs at major digital and print publications are gearing up for their annual product recommendation pages, so now is the time to prepare your campaign.

Today’s webinar will address the importance of Holiday Gift Guide season, tips on how to produce a successful campaign and how Cision can help you prepare for an effective gift-giving operation.

Understanding Holiday Gift Guide Season

What are Holiday Gift Guides?

Holiday Gift Guides are an assortment of holiday gift suggestions gathered by digital and print editors. They are used for consumer shopping or buyer’s guides that run during the end-of-year holiday season (usually November and December).

Why are Holiday Gift Guides important for you?

Holiday Gift Guides are the ideal product placement pages, where your clients’ products will not only be highlighted, but most likely bought by the readers. Having a product highlighted in a gift guide is the perfect way to garner awareness during a time when consumer spending is at its highest.

Why pitch now?

Summer is the perfect time for PR professionals to identify the coverage opportunities for their products, and clearly understand their outlets’ and influencers’ deadlines and guidelines. Most publications work with a long lead time, up to six months in some cases, and securing editorial coverage for a December issue starts now.

1. Know your audience.

2. Find the best value for your audience.

3. Check the publications’ editorial calendar.

4. Know your product.

5. Pitch the right person.

6. Know and respect journalists’ pitching preferences.

7. Write the ideal pitch.

8. Be timely.

9. It’s OK to get rejected.

10.Keep in mind the dynamic new media environment.

10 Tips for a Successful Gift Guide PR Campaign

Questions & Answers

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Thank You for Attending!

About CisionCision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. Offering the industry’s most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision also represents:

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