Embed Size (px)
Citation preview
Why YOUR website needs continuous monitoring
SEOLOGER - December 2016
Imagine this
You spend a lot of time and money
You want a big fat ROI ($$$)
You need to be on top of your game.
SEO needs TLC
SEO needs TLC
Examples
Let’s look at some real-life examples.
Website releases
Challenges:• Pre-check on test environment• Track what really changed
(sometimes more than you’d like)
What changes?
• URL’s • Titles / Meta’s
• Canonicals
• Redirects
• Meta robots
• Broken links
• Server errors
• Time-outs & load time
• XML sitemaps
• Robots.txt
• HREF lang
• Rich Snippets
• Open Graph
• Twitter Cards
Migrations
Migrations
Challenges:• Pre check on test environment• Find broken/redirected links ASAP• Tracking what really changed
(sometimes more than you’d like)
Ranking drops
Challenges:• Finding out what the f#ck
happened.
Manage SEO process
Manage SEO process
Challenges:• Staying on top of things• Spending your time where
it makes sense• Improve productivity (+30%)
Collaboration
Challenges:• Keeping overview• Efficiently work together
Detecting major SEO issues
Challenges:• Finding out first• Finding out fast
Summary
Challenges:
• Releases
• Migrations
• Ranking drops
• Managing process
• Collaboration
• Detecting major SEO issues.
THE PROBLEM
SEO needs TLC
SEO needs TLC
The nature of SEO
SEO is continuous by nature.
The nature of SEO
SEO is continuous by nature.
So why aren’t we?
SEO
Manage changes
Improve
Expand
Wrong tool for the job
The right tool for the job
The right tool for the job
We needed a service that• Is always on (monitoring)• Track changes (and stores them)• Can handle large website (cloud based)• Increases productivity• Has good UX (intuitive + fast)
The right tool for the job
But it didn’t exist.
So we built it.
OUR SOLUTION
Proof of concept
Validation of concept
The proof of concept was basic, but already proved valuable.
We decided to up our game.
Right tool for the job
Continuous monitoring
Keep overview
Track changes
Track changes in detail
Analyse pages in detail
Collaborate
Give it a try
Feel free to give ContentKing a try.
www.becontentking.cz
Your Christmas present
Christmas present
Sign up for trial and send email to steven@becontentking. I will:• Extend trial from 14 days -> 1 month• Increase max. website size from Small -> XL• Increase # websites from 5 -> 15• Send you a special suprise
Thank you!
We’re hiring!
Visual Designer
Product Owner
Content Marketer
PHP Developer
JS Developer
www.becontentking.com/vacancies/
