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#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
SEO HORROR STORIESThe worst & most common SEO mistakes to avoid in 2016
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Bonjour #SEOCamp Paris!
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je donne des conférences
Je fais du SEO
ORAINTI.COM
Je suis Aleyda Solís
@ALEYDA
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je partage
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je blogue
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It all started on Halloween last year…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
There are sadly so many scary #SEOhorrorstories
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
I see dead Websites…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It’s painful, but important to share to “heal” & learn from our experiences
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
This is traumatic
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
So in Halloween took the best “seasonal” opportunity to do it on twitter *
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
* Great to learn & share, not only pointless promotional campaigns
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Got a response… and invited other SEOs to do it too
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
…. and it went huge!
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
With more than 1,600 tweets et 811 contributors, it became a trending topic
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Covered also by main industry blogs
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
I did a post sharing some of the top on-page focused #SEOhorrorstories & on how to avoid them
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
https://en.onpage.org/blog/seo-horror-stories-what-are-the-most-common-fundamental-mistakes-to-avoid-in-2016
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Today we’ll go through some of the most common &
critical to avoid…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Shhh! There’s no need to be afraid
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Some are even funny… requiring mostly that we train & evangelize our clients
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Although others are more serious, requiring certain proactive SEO actions & management. Let’s see…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Blocking the site crawling from search engines by mistake
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Monitor changes on the robots.txt & server performance and be alerted from changes
OnPage.org offers these features
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Erroneous Site Deindexation or Canonicalization
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Monitor changes from your content & HTMLs and be alerted when they change
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Versionista, OnWebChange or NetWatcher
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Open test or pre-production environments
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Configure Google Alerts for your pre-production or test environment, eg: site:test.brand.com
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Do it with Google Alerts
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Internal site content duplication
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Especially loved by one of our favorite friend mascots… scary stuff
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Schedule automatic crawls every week for the most critical areas to be warned of duplication issues
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Non-relevant, chained or looped redirects
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Besides monitoring & checking your own crawls you should do it also for your log files to identify non-
desired bot behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Check how to do it with Loggly in http://searchengineland.com/7-fundamental-technical-seo-questions-to-answer-with-a-log-analysis-and-how-to-easily-do-it-245903
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Incorrectly assigning traffic loss to SEO issues
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Create Google Analytics Alerts for organic traffic loss. If there is, then follow the checklist of “Why my Web Traffic Dropped” to do a prioritized traffic analysis
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
http://www.whymywebtrafficdropped.com/
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Linking as a spammer without being aware of it
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Especially loved by another of our favorite mascots…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
This can be avoided by doing regular scheduled link audits & monitoring new link alerts
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Track new & lost links with CognitiveSEO, new links & mentions with Buzzsumo & do link audits with Kerboo
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Completely blocking content on CDNs
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Careful though… as you don’t want to generate content duplication issues with them!
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Add the canonical header to your CDNs pages & resources to avoid duplication issues; and allow the
crawling of those resources *served* through the CDN.
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Configure this with the SEO settings that your CDN should have
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Wrongfully predicting Mobile traffic based on current behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Verify the potential by checking your top competitors & industry audience mobile search queries behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Use Sistrix to identify current mobile search visibility for competitors and the device segments of the Google
Keyword Planner when doing a keyword research
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Stop! It’s enough… too many #SEOhorrorStories to process
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Stop! It’s enough… too many #SEOhorrorStories to process
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It’s time to be proactive & implement the changes to avoid these situations…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Besides SEO education & on-going communication & collaboration, setting a “proactive” SEO monitoring
system to stay alert & solve these issues quickly is key
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
http://www.stateofdigital.com/seo-alerts-monitor/
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
There’s a twitter account RTing & sharing them so you can follow-up & share yours too with the hashtag
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
@SEOhorrorstory