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SEO quick start guide for users of LiveEdit aurora websites. Create a strong SEO foundation with this helpful tutorial for optimizing your meta data, maintaining a high NAP score, and creating a competitive presence online.
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SEOPROCESS
ON-PAGEOPTIMIZATION
BACK ENDOPTIMIZATION
GOOGLE WEBMASTER
TOOLS
NAPTitles & Subtitles: H-TagsImage Alt TagsKeyword Density
VerifyFetch as GoogleSubmit Site Map
1 2 3
Page Title & DescriptionMeta TagsRobots.txt FilePreferred Alias301 Redirects
PHASE 1
ON-PAGE OPTIMIZATION
ON-PAGE OPTIMIZATION
NAP (Name Address & Phone Number)
Establishing a consistent NAP is of the utmost importance.
Consistent NamePick the format for your name
& stick with it.
Consistency needs to be maintained across the board on your website,social media accounts and in local online directories.
Consistent Phone Number
You want to use thesame LOCAL phone
number, not a Toll FreePhone Number.
Consistent Address
If your address is 1267SW 29 St, Suite 10 - youwant to be sure that itreads that exact way.
Consistent Name
Pick the format for your name
and stick with it, always.
>> NAP should appear in the header and/or the footer of your website <<
ON-PAGE OPTIMIZATION
Page Titles & Subtitles: H-Tags
The H1 is the most important tag and it should never be skipped.
Consistent NamePick the format for your name
& stick with it.
Duplicate TagsUse unique heading tags
throughout your site. Neveruse the same tag twice.
Page SubtitlesH2-H6 tags are used for
subheadings in descendingorder as you move down the
page.
Page TitleH1 tags are used one timeper page in the form of the
page title or heading.
>> Do not stuff your heading tags with keywords <<
ON-PAGE OPTIMIZATION
Image Alt Tags
Adding Alt Tags to optimize website images is vital.
Consistent NamePick the format for your name
& stick with it.
>> Be sure to use alt tags on all of your images, whether they're stock images or original works <<
Alt Tags allow visitors whocannot see your images to
access your content.
Alt Tags provide a textbased equivalent to the
images. Allowing thesearch engines to registerand index the informationprovided by the pictures.
An Alt Tag must contain no more than ten descriptivewords. A strong alt tag will
also contain at least onekeyword.
ON-PAGE OPTIMIZATION
Keyword DensityIf the keyword or key phrase isn’t on the page, it isn’t going to rank for that keyword or phrase.
Consistent NamePick the format for your name
& stick with it.
>> # of repeats of the keyword / total number of words on the page * 100 = Keyword Density <<
Keyword density is thepercentage of times akeyword or key phrase
appears on a web page incomparison with the totalnumber of words on the
page.
Optimal keyword or key phrase density
is 3-4% per page.
Target one key word orphrase per page of yourwebsite. But don't let it
conflict with userexperience, or the natural
flow of how you write.
PHASE 2
BACK ENDOPTIMIZATION
BACK END OPTIMIZATION
Page Title & Description Meta TagsEvery LiveEdit Aurora website is set up for basic SEO success,
however, true success depends on client-provided content.
Consistent NamePick the format for your name
& stick with it.
>> Your description is the equivalent of your advertising copy for your page, use it well <<
Keyword Meta TagIn 2014, keywords
are irrelevant on thebackend and need to
appear on-page.
*This field is intentionallyleft blank.
Title Meta TagThe Title is
what displays as your headline on a SERP
(search engine resultspage).
Description Meta TagThe Description is what
displays under theTitle on a SERP.
BACK END OPTIMIZATION
Robots.txt File
BACK END OPTIMIZATION
Robots.txt FileSitemap: http://www.WEBSITENAME.COM/sitemap.xmlUser-agent: *Disallow: /manageDisallow: /adminDisallow: /service/profile/manageDisallow: /service/access/manageDisallow: /service/templates/manageDisallow: /service/pages/manageDisallow: /service/account/manageDisallow: /service/form/manageDisallow: /service/emailmarketing/manageDisallow: /service/analytics/manageDisallow: /service/file/manageDisallow: /service/backup/manageDisallow: /service/blog/manageDisallow: /service/sharedcontent/manageDisallow: /service/sms/manageDisallow: /service/calendar/manageDisallow: /pages/emailDisallow: /service/storeDisallow: /*?view=mobile$Disallow: /*?view=full$Disallow: /*apps/mindbody/myaccount$Disallow: /*apps/mindbody/checkout$Disallow: /*apps/mindbody/list-schedule?forward=$Disallow: /*apps/mindbody/list-schedule?back=$Disallow: /*apps/mindbody/signup$
From the momentyou get your handson a project, set the
robot.txt file to"Deny All."
Prior to the site going live, set it to
"Advanced."
Paste in the robots.txt file,
as seenon the right
Replace the url onthe first line with
the client'spreferred url.
Don't remove any of the
disallowed pages.
You can add morepages to the list.
BACK END OPTIMIZATION
Aliases: Client's Preferred URL
Add the client'spreferred url.
BACK END OPTIMIZATION
Aliases: Client's Preferred URL
Add the client'spreferred url.
BACK END OPTIMIZATION
Aliases: The .liveeditaurora.com urls
Add the client'spreferred url.
BACK END OPTIMIZATION
Aliases: The Preferred URL
BACK END OPTIMIZATION
301 Redirects:Each and Every Page
BACK END OPTIMIZATION
301 Redirects:Copy the Page URL
BACK END OPTIMIZATION
301 Redirects:Adding A Redirect
BACK END OPTIMIZATION
301 Redirects: Home Page
PHASE 3
GOOGLEWEBMASTER
TOOLS
GOOGLE WEBMASTER TOOLS
Add A SiteEnter the www. version of the client's url.
GOOGLE WEBMASTER TOOLS
Copy the HTML Verification Tag
GOOGLE WEBMASTER TOOLS
In Another Window, Login to the client's webs
Then Select Your Home Page
Template
Via The Dashboard, Select Your Website Template.
GOOGLE WEBMASTER TOOLS
Paste The Verification Tag Into The Template And Save.
In The Client's Website:
GOOGLE WEBMASTER TOOLS
Verification Success
Back In Google Webmaster Tools:
Verify Ownership
GOOGLE WEBMASTER TOOLS
Fetch As Google
Submit URL andLinked Pages to
Index
GOOGLE WEBMASTER TOOLS
Now Repeat The Steps For The Non-WWW. Version Of The Client's Url.
Success!
THE END
