SEO - Moving the dial #BrightonSEO - September 2016

MOVING THE DIAL Brighton SEO – Sept 2016

http://pureoptimisation.co.uk/

@BERIANREED #BRIGHTONSEO

YOUR WEBSITE IS ONE IN A BILLION

Source: https://hostingfacts.com/internet-facts-stats-2016/



YOUR CONTENT IS ONE IN 2.7 MILLION

2.7 million blog posts are published every day




YOU NEED TO BE FOUND

2.9 billion Google searches are made every day




SEO IS DEAD?

$79.27 billion by 2020



2016

There has never been a better time to be in the SEO industry



3 REASONS WHY SEO IN 2016 KICKS ASS

1. Huge advances in SEO software2. Legacy tactics no longer work3. High quality content is winning



HOW TO MOVE THE DIAL IN 2016• Content purge• Ultimate SEO tool set• Link building• Finding new keywords• eCommerce power tip• Position 0


CONTENT PURGE



A WINNING SEO STRATEGY FOR 2016 Our 2016 philosophy has been

• Have as few ‘low-quality’ pages as possible• Use as few legacy SEO techniques as possible



BASICALLY

You need to stop filling the internet with



A STORY ABOUT A CUSTOMER

11 days to crawls the site

100+ URL hops

1.6m URLs



Low quality content?

I will find you, and I will kill you



THE CONTENT PURGE• Full crawl of website• Cross referenced SEO landing pages with GA organic traffic• Any pages with <5 visits over a 3 month period were deleted



THE CONTENT PURGE

90% of SEO pages were deleted





BEFORE AND AFTER1.6m pages over

100+ levels

~300k pages over 12 levels



RESULTS 1 year of SEO decline

1.3 millions pages deleted



RESULTS4 months of

incline


THE ULTIMATE SEO TOOLSET



3 TOOLS TO SMASH SEO



DEEP CRAWL



SEO PROJECT MANAGEMENT



30 days free SEO Monitor access, using code: M0v1ngth3d1al



GET BACK YOUR KEYWORD DATA




THE GOOD OLD DAYS


Organic keywords

Revenue and conversion data at

a keyword levelBuild in revenue

projections



SPLIT TESTING FOR SEO

https://www.distilledodn.com/


LINK BUILDING



YOUR BEST LINK BUILDER IS YOUR CEO




Hey Steve, sorry to bother you. We are

working on improving your

websites SEO via link building




Hi. You mean links to my website help

my SEO?




They sure do! Especially links from

other well established sites.




Wow. I didn’t know that. I’ll see what I

can do.




Great. I’ll just keep hiding here under

the table.




Hey. Would a link on the home page of the Guardian be

good for SEO?




Do bears shit in the

woods?




I believe they do. Here is the CEO’s

email address, just tell him what you

need.




Thanks a million Steve. Leave it with

me.




*silently*I am a link building

god!



LINK BUILDING BE LIKE

*silently*I am a link building

god!


ECOMMERCE CONTENT TIP



ECOMMERCE CONTENT TIP



SPOT THE TRENDS2017 searches

start in Jan 2016Burton snowboards 2015Burton snowboards 2016Burton snowboards 2017


https://www.google.com/trends/explore?date=2012-01-01%202016-08-07&q=burton%20snowboards%202015,burton%20snowboards%202016,burton%20snowboards%202017


BUILD TOMORROWS PAGES TODAY

Home

Snowboards

Burton

2015 2016 2017

Build next years pages ahead of

competitors to pick up on early search trends and claim

rankings


FINDING NEW KEYWORDS



WE ALL LOVE GOOGLE TRENDS



RELATED QUERIES = SEO OPPORTUNITY

There are often SEO nuggets hidden in the

related queries



KEYWORD EXPANDER

http://pureoptimisation.co.uk/keyword-expander/





SEO KEYWORD EXPANDER TOOL SEO keyword

goodness

Search queries



SEO FEATURED SNIPPETS



WHEN DOES 3RD PLACE BEAT 1ST PLACE?



FEATURED SNIPPETS ARE HERE TO STAY

• Now appear on ~10% of queries

• 100% increase in the last 12 months

Source: https://moz.com/blog/ranking-zero-seo-for-answers



YOU DON’T HAVE TO BE #1 TO GET THEM

• Only ~1/3 of #1 rankings have featured snippets

Source: https://moz.com/blog/ranking-zero-seo-for-answers



HOW TO GET FEATURED SNIPPETS

• Choose your subject• Research your questions• Enrich your key content• Wait patiently




THANK YOU


Marketing

SEO - Moving the dial #BrightonSEO - September 2016