Upload
bluewater
View
164
Download
0
Embed Size (px)
DESCRIPTION
Bluewater's latest webcast explains the top 7 ways to get found online.
Citation preview
#1 Emulate Franchises that are Leaders in the Digital Space
2
3
4
5
Have local sites, but ALSO connect them with social for more SEO power
6
“Only 66% of brands provide individual franchisees with local sites”
7
Source: InternaConal Franchise AssociaCon
#2 Leverage Local Sites vs. Locators
8
9
Without local content, your target audience may not even know that you are a mile away
10
Customers are one click from your compeCCon… local content can make the difference!
11
Create content that helps solve customer’s problem = sales!!
#3 Understand the Benefits of Local Sites
12
13
Use highly local content that speaks to your customer & solves their problems!
Brand Consistency
14
You can sCll differenCate local content from corporate content
#4 Leverage the SEO Advantage of Local Sites
15
Put the User First!
16
17
18
If you don’t have local content, Google might not know your locaCon exists…
19
20
The search engine’s ulCmate goal is to be relevant, so they prefer local content first
21
ConnecCng with social profiles so your locaCon is consistent across mulCple sources will increase your SEO power and help your locaCon get found easier!
22
Measurement & analyCcs can tell you if your traffic is coming from local
#5 Increase Your Relevancy & Quality Score
23
24
Relevance = How closely connected your site is to what customers are searching for
PUSH PINS THUMB TACKS
25
High relevancy to search = Be_er organic search results
26
Quality Score = A “grade” given to your site by search engines (like Google) based on how relevant your content is, used for paid search promoCon
=A+
27
High Quality Score = Lower paid search costs
A+= $
#6 Keep Your Local Site Fresh
28
29
Use a locator page AND local sites to filter traffic accordingly
30
Connect to social and make sure locaCon info is consistent
…
31
Know the words your customers are using to find you…
Infant or baby?
#7 Drive Traffic with Integrated Marketing and Drive Sales!
32
33
Integrate local sites with other markeCng – Paid Search, Banner Ads, Email, Direct Mail, Social Media
34
Measurement: Test & learn to see what other channels drive the most traffic
35
Use data & analyCcs of your local site to improve other markeCng channels – or add new ones!
www.bluewaterbrand.com/getfound
36
Connect with Us!
37
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog