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Welcome to…
Show me what I’m looking for, not what I
searched forTim Grice – Director of Search
@tim_grice
Keywords were King
IT’S A DARK ART
NOBODY CARED ABOUT
AUDIENCE
But Google got smarter…
#B3Seminar
Google’s mission is to organizethe world’s information andmake it universally accessible and useful.
#B3Seminar
Understand related queries
Return to search….
Should we be worried?
#B3Seminar
#B3Seminar
Intention
I want to make a pancake(Direct)
What goes well with pancakes?
(Passive)
Passive = Added Value
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E.A.T
What is the goal?
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Presume only 1% of your visitors are ready to buy.
ASK THEM
Use Google…..
Related Search
Google Suggest
Adwords Data
Knowledge Graph
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Active
Passive
Make it visible.
Millions
THEN WIN.
