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SEO – Brief History 06/13/2022 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 1

Seo brief history

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Page 1: Seo brief history

05/02/2023 1

SEO –Brief

HistoryCopyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved.

Page 2: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

1993+ Search

Engines & Metadata

1998+ Google,

backlinks, text links

2005+ Domain

Relevance &

Authority

2009+ Social

Discussion

2013+ Semantic

SEO

Page 3: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3

Gaming the System• Webmasters discovered that if their website

appear in the Google first page as a result of popular keyword search, a lot of traffic will come to your website

• They also understood that search engine results can be easily manipulated. And soon big players joined in this manipulation game

Page 4: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4

Manipulation Tactics back in 2005

• Low Quality Links• Reciprocal Links• Link Farming

Page 5: Seo brief history

05/02/2023 5Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved.

Page 6: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6

Google Algorithm Updates

Page 7: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7

Google Places replaced the Google Local Business Center, which aligned the search results for place names more closely with local listings. The most important change brought by this algorithm update was the ability of small local businesses to put themselves on Google Maps and gain page ranking. Suddenly it became incredibly important for small businesses to embrace SEO techniques that included their location

Page 8: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8

The Social Signals algorithm change was long expected of Google as the onslaught of social media gripped the world. With this update, Google confirmed that it would be using information from Facebook and Twitter to rank search listings. SEO, therefore, became important not only on individual websites, but on one's social media pages as well.

Page 9: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9

Google Panda is a change to Google's

search results ranking algorithm that was first

released in February 2011. The change aimed

to lower the rank of "low-quality sites" or

"thin sites", and return higher-quality sites near

the top of the search results.

Page 10: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10

1. Content is original2. Offer Value in your Content3. Remove redundant content4. Don't stuff pages with keywords5. Write compelling content6. Have user friendly navigation7. Professionally written content8. Avoid spelling and grammar mistakes9. Remove pages with little content that has little or no

value to the user10.Create a great user experience. Make it easy to find what

the user is looking for11.Speed up your sites load time. Optimize all the images

and scripts

Page 11: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11

Google launched the Penguin Update in

April 2012 to better catch sites deemed to

be spamming its search results, in

particular those doing so by buying links or

obtaining them through link networks designed

primarily to boost Google rankings

.

Page 12: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12

The Knowledge Graph is a Google application that attempts to find semantic meaning in a web search. The KG amasses information from many sources. In July, the KG-assisted search results expanded by 50 percent with an unexpected algorithm update from Google. In terms of SEO, the context of a keyword became more vital.

Page 13: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13

With the Hummingbird update, Google sought to have its search engines work more

effectively for mobile — specifically voice — queries.

The order of the words took on a more important role, as

Google had discovered that people using voice browsers tended to form their query as

a question. Hummingbird directly affected mobile-based SEO so that Google could work

more effectively on smartphones and tablets.

Page 14: Seo brief history

05/02/2023 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14

Contact usWeb: www.meritasdigitalmarketing.comEmail id: [email protected] Mobile: 944-899-5555Address: #761, Sri SaiRam Mansion,

Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037.