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Marketing & Publicity Report
Compiled Reports From Publicity and Marketing AY1314
linkage between sensory and neuro marketing
SENSORY MARKETING: PERSPECTIVES ON BENEFITS CONSUMERS ... · Sensory marketing or Neuro Marketing engages the consumers senses with the purpose of conditioning their shopping decisions
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Sensory Marketing - jaspsnet.comjaspsnet.com/journals/jasps/Vol_3_No_1_June_2015/1.pdf · Experimental marketing has become a significant competitive tool ... Sensory marketing is
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QUANTIFYING THE IMPACT OF SENSORY MARKETING · of sensory marketing and its impact on the in-store Customer Experience. The results confirmed that sensory marketing matters, consumers
QUANTIFYING THE IMPACT OF SENSORY MARKETING