Selling Direct to Your Audience

We enable you to better reach, engage and monetize your social media audience.

Case Study: Divergent• 4 pieces of additional

content under 3 minutes long

• 10k+ views from over 7k unique users

• 5 days of views from 1 organic post

• Average session 1.30 minutes

• 5% bounce rate

Gender

Male Female Unspecified

Age Groups

13-17 18-24 25-34 35-54 55+

Territories

United States Great Britain France NetherlandsLaos Portugal Spain ItalySweden Poland

Device

Mobile Desktop Tablet

We enable you to better reach, engage and monetize your social media audience.

5 steps to success

1.Find your audience2.Start the conversation3.Digital storytelling4.Your launch 5.Leverage the long-tail

We enable you to better reach, engage and monetize your social media audience.

1. Who is my audience?

• Identify your niche/target demographic • Make a list of websites/publications• Identify key influencers• Log everything in a spreadsheet and prioritise

2. Start the Conversation

• Make meaningful relationships• Have something to offer• Don’t make it a ‘hard sell’

• Keep fans up-to-date in real time• Behind the scenes niche content• Leverage social media channels• Respond to every email and message

3. Digital Storytelling

• Offer pre-order bundles with exclusive material• Sell where your fans are

4. Sell Online

• Be creative about promotion after release• Offer discount codes to different communities• Bundle deleted scenes and extras• Capitalise on your anniversary

5. Leverage the Long-Tail

• 1. Find your audience: Identify your demographic and the key influencers

• 2. Start the Conversation: Engage an audience early on

• 3. Digital Storytelling: Think like a fan. What content would be interesting to share?

• 4. Your Launch: Sell where your fans are

• 5. Leverage the Long-tail: Maximise revenue after release with special offers, sales, discounts and bundles

Recap

Marketing your film

Your film Audience/Niche Media – offline and online

Outreach to influencers

Content you can shareIncentives

Direct to fan launch

• Indie Game: The Movie case study:o http://www.indiegamethemovie.com/news/2012/11/19/indie-game-case-study-digital.html

• To look at links/coverage of similar films: Moz: Open Site Explorer:o http://moz.com/researchtools/ose

• Setting up websites cheaply and easily:

o http://www.squarespace.com/o https://wordpress.com/

• Guide to blogger/journalist outreach:o http://www.buzzstream.com/blog/how-to-pitch-outreach-tips-from-journalists.html

• Aggregator/Distributors on iTunes/Netflix: o http://www.themoviepartnership.com/ o http://galaxy.underthemilkyway.com/

• Website for the book ‘Selling Your Film Without Selling Your Soul’ – loads of great resources here without necessarily buying the book: o http://www.sellingyourfilm.com/

Resources

Questions?