Sell More Ebooks: Tips & Tricks Based on Actual Data

Sell More Ebooks: Tips & Tricks Based on Actual Data BookBub | The leading service in ebook price promotions!

SELL MORE EBOOKS Data-driven tips & tricks

WHY BOOKBUB?

BookBub | The leading service in ebook price promotions! Sell More Ebooks: Tips & Tricks Based on Actual Data | 2

Featured Deals 21,000

subscribers 5 million

of partners Thousands

of data points Millions

BookBub | The leading service in ebook price promotions!

Test to Increase Book Sales

Insights from BookBub’s A/B tests How to run your own tests Advice from authors

Sell More Ebooks: Tips & Tricks Based on Actual Data | 3

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COPY THAT SELLS based on actua l data



How We Tested Our Blurbs



How We Tested Our Blurbs



Quote Authors, Not Publications

At just 19 years old, Will flees his Amish community to start anew. Years later, hoping to atone for past sins, Will takes his new family to meet the old one. A testament to “the redeeming power of friendship, faith, and forgiveness” (Publishers Weekly).

At just 19 years old, Will flees his Amish community to start anew. Years later, hoping to atone for past sins, Will takes his new family to meet the old one. A stunning novel “with beautiful prose and captivating characters” (Beverly Lewis).


30.4% HIGHER CTR


Cater To Your Audience

CIA operative Ryan Drake’s latest investigation is to track down a missing agent, a prisoner codenamed Maras. But after she is rescued, their team turns against them — and Drake and Maras must run for their lives. If you love thrillers, don’t miss this action-packed read!

CIA operative Ryan Drake’s latest investigation is to track down a missing agent, a prisoner codenamed Maras. But after she is rescued, their team turns against them — and Drake and Maras must run for their lives. An action-packed read!


15.8% HIGHER CTR


Historical Fiction: Specify Time Period

The year is 1177. Banned from his homeland but newly accepted into the Knights Templar, Arn Magnusson is a world away from his forbidden love Cecilia. But both have plans up their sleeves to reunite as war erupts across Jerusalem in this "hallmark of historical fiction" (Washington Post).

Banned from his homeland but newly accepted into the Knights Templar, Arn Magnusson is a world away from his forbidden love Cecilia. But both have plans up their sleeves to reunite as war erupts across Jerusalem in this “hallmark of historical fiction” (Washington Post).


25.1% HIGHER CTR


Good Reviews Matter When Darcy learns she belongs to a long line of witches, she comes to Enchanted Village to learn her craft — and is suddenly plunged into a murder investigation... Part fantasy, part old-fashioned mystery, and totally entertaining with nearly 1,000 five-star Goodreads ratings!

When Darcy learns she belongs to a long line of witches, she comes to Enchanted Village to learn her craft — and is suddenly plunged into a murder investigation... Part fantasy, part old-fashioned mystery, and totally entertaining!


14.1% HIGHER CTR


Choose Highest Number of Reviews

Reeling from a horrific divorce, beautiful Nellie offers Abel unrestrained passion with no strings attached. But when his heart awakens, he faces the biggest fight of his life… With nearly 150 five-star reviews on Amazon.

Reeling from a horrific divorce, beautiful Nellie offers Abel unrestrained passion with no strings attached. But when his heart awakens, he faces the biggest fight of his life… With over 1,000 five-star Goodreads ratings.


5.1% HIGHER CTR


Include Author Awards

When Anne Fogarty hires Ed Loy to find her father’s killer, the case draws him into Dublin’s criminal underbelly. “Demonstrates that the private detective novel can be vital, modern, and relevant in the right hands” (Laura Lippman).

From a Shamus Award winner: When Anne Fogarty hires Ed Loy to find her father’s killer, the case draws him into Dublin’s criminal underbelly. “Demonstrates that the private detective novel can be vital, modern, and relevant in the right hands” (Laura Lippman).

6.7% HIGHER CTR


What doesn’t make a difference?

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Bestseller Type

A motivating New York Times bestseller that will teach you how to balance faith, family, and your career: From Candace’s early days acting on Full House to her life as a wife and mother, learn how she manages to do it all.

A motivating USA Today bestseller that will teach you how to balance faith, family, and your career: From Candace’s early days acting on Full House to her life as a wife and mother, learn how she manages to do it all.


No difference


Posing Hook as a Question

Broken-hearted from her last breakup, Cora Lewis won't settle for just any man. So she isn’t interested in ex-military “Captain No-Fun” Rome Archer — but will Cora discover that he’s the perfect guy? A sizzling New York Times bestseller with over 450 five-star reviews on Amazon!

Broken-hearted from her last breakup, Cora Lewis won't settle for just any man. So she isn’t interested in ex-military “Captain No-Fun” Rome Archer — but Cora may discover that he’s the perfect guy. A sizzling New York Times bestseller with over 450 five-star reviews on Amazon!


No difference


Mentioning Age of Protagonist

Seventeen-year-old Abigail lives in a harsh city of the future, where she fights to survive. But her dreams take her to a place full of beauty and true love. Her two worlds collide when she discovers who she really is — and what she must do…

Abigail lives in a harsh city of the future, where she fights to survive. But her dreams take her to a place full of beauty and true love. Her two worlds collide when she discovers who she really is — and what she must do…


No difference


Mentioning Debut

In this wondrous novel, Cécile is spirited away to the mountain of the trolls. At first she longs to escape — but even as she falls for the mysterious Prince Tristan, she acquires power beyond her wildest dreams.

In this wondrous debut novel, Cécile is spirited away to the mountain of the trolls. At first she longs to escape — but even as she falls for the mysterious Prince Tristan, she acquires power beyond her wildest dreams.


No difference


How To RUN YOUR OWN TESTS


What should you test?


•  Book title •  Cover design •  Description •  Blurbs


You could run a drastic test…


… or an incremental one.



Qualitative (via surveys, polls)

Quantitative (via A/B testing) vs



Use Pickfu’s polling software to test cover

designs, titles, and blurbs.

Run a poll with Pickfu.com 1


Run a poll with PlayBuzz.com


Use PlayBuzz to run a poll on your own

website or blog for free.

2


Run a Facebook A/B ad campaign


Split impressions evenly across two variations.

3


Run a split A/B email test


Use a tool like Mailchimp to A/B tests any element of

your book’s promotional elements.

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Sell More Ebooks: Tips & Tricks Based on Actual Data