#SEJThinkTank: Real Link Building in 2016: Scaling Human Effort

Real Link Building in 2016: Scaling Human Effort

Cody Cahill with Amy Merrill

#SEJThinkTank@PageOnePower

Mike Bryant

[email protected] [email protected] This is all done on my end. Please take some time and read through, edit as needed (without changing the formatting too terribly much).

Project Manager @ Page One PowerEnterprise Level Link BuildingCubs Fan, Bud Man, SEO Expert


Cody Cahill

Cory Collins

Our branded name is Page One Power (spaces). Unless we're trying to tag our Twitter handle let's make sure to use spaces in our company name.

Project Manager at Page One PowerLink Building Team ManagementWriter, Speaker, Alt News Junky


Amy Merrill

1.In-house Individual2.Independent Contractor3.In-house SEO/Marketing Team4.Independent SEO/Marketing

Agency

Poll 1What best describes the scale

of your SEO efforts?


Real Link Building in 2016:Scaling Human Effort


Still the core of Google’s Algorithm

Why Link Building in 2016?


Great content alone won’t do it (content marketing needs link

building)



Social shares are not enough *BuzzSumo/Moz study



Link building is essential in 2016, but it is equally essential that it is DONE

RIGHT.



RelationshipsWe build them. Seriously


Effective Outreach is the most important aspect of link building, and outreach is relationship building.

Relationships with Linking Partners


This can mean relationships with:● Publishers/Journalists.● Niche Influencers.● Other websites such as business and government sites.



The approach in “building a relationship” will be different depending on the types of links you are trying to acquire.

(REQUIRES OUTREACH EXPERTISE. Not just anyone can do this).



Always be "adding value". To the site linking, to the site’s audience, and to the site being linked. VALUE FOR ALL.



Open Communication is critical:● Transparency.● Setting expectations.● Proper integration between different marketing channels.

Relationships with Clients


PR/Publicity teams



Content development teams



Matching the brand’s voice and tone, particularly in outreach. Understanding the brand’s core values and reflecting them.



1.Yes2.Not at this time 3.Maybe, but I have a few questions


Poll 2Would you like to learn more about

link building services from Page One Power?

Link Building is an inherently creative endeavor

Relationships Amongst the Team


As such collaboration and group brainstorming is

HUGE



Tools we use to bring it all together● Slack, Google Docs, BuzzStream



Can you “scale” link building?Absolutely! (but maybe not how you were thinking)



As the campaign continues the link building team strengthens● Greater understanding of the brand and the target demographic.● More relationships established.



Suggestions for solo efforts● In-house SEO: evaluate company resources, interdepartmental collaboration● Independent Contractors: create virtual teams, every contact is $, streamline

What if you have no team?


Mike Bryant

[email protected] if you have time can you look through these for a final proof before we send them over to SEJ. We made some small edits, added a couple slides, took a couple away.

● Making real connections ● Nurturing real

relationships● Scalable from within using

proven success practices

Why Link Building in 2016?Real People



All background images used via Unsplash: licensed under Creative Commons Zero.Presenter head shots courtesy of Page One Power.


Image Attribution

http://creativecommons.org/publicdomain/zero/1.0/