You don't have to be a marketing guru to achieve small business success. With the right tools, marketing can be made easy. To help you cut through the clutter, we examined EIGHT of the most credible thought leaders in the social media and marketing universe. In this new white paper, you'll discover all the must-have resources suggested by the industry's leading experts. Download today and find out what exists in the toolboxes of Seth Godin, Jeff Bullas, Danny Sullivan, and more.
Text of Secret Marketing Weapons of 8 Thought Leaders- Business.com eBook
Business.com Media, Inc. All rights reserved. | 888.441.4466!
Business.com Media, Inc. All rights reserved. | 888.441.4466! 8 Thought Leaders and Their Secret Weapons! 1 Jim Kukral! @JimKukral! Seth Godin! @ThisIsSethsBlog! Jeff Bullas! @JeffBullas! Jay Baer! @jaybaer! Chris Voss! @CHRISVOSS! Danny Sullivan! @dannysullivan! Christopher Penn! @cspenn! Robert Scoble! @Scobleizer! Page 3! Page 4! Page 5! Page 6! Page 7! Page 8! Page 9! Page 10!
Business.com Media, Inc. All rights reserved. | 888.441.4466! 8 Thought Leaders and Their Secret Weapons! One of the biggest challenges for businesses is staying on top of the rapidly changing marketing and media landscape. Countless apps, websites, and blogs compete for our attention there's something new, it seems, every day.! ! To help you cut through the clutter, we examined EIGHT of the most credible and dynamic thought leaders in the social media and marketing universe.! ! We asked ourselves the following questions:! What are their go-to marketing resources? ! What tools do they recommend to their legions of followers? ! What applications helped them get to where they are now?! What tips and tricks could any small business use to immediately boost their marketing campaigns?! ! ! ! ! In the pages that follow, you will nd a number of gems; if just one inspires you to take your marketing to the next level, then we are doing our job.! ! We challenge you to utilize these invaluable marketing resources to immediately improve your marketing campaigns.! 2
Business.com Media, Inc. All rights reserved. | 888.441.4466! Jim Kukral! Jim Kukral, a columnist with The Hufngton Post, is smart and goes out of his way to be helpful. Dun & Bradstreet named him one of The Most Inuential Small Business People on Twitter, and he serves as an Online Instructor for the University of San Franciscos Internet Marketing Program.! ! ! ! ! ! ! Not to worry the company says implementation takes about 15 seconds, even for newbies. LeadPlayer claims to be the easiest way to attract an audience, build a list, and generate revenue. A pretty bold claim, right? Reading the reviews, it appears they can walk the talk.! ! For landing pages, Kukral suggests Unbounce, which enables users to build, publish and pre-test landing pages all without an IT department. ! ! ! ! Love this tool for building fantastic, awesome looking landing pages, he says.! ! Users can build a landing page and publish it to the web in a single click and without any knowledge of HTML.! ! Businesses that count on Unbounce to facilitate conversions include Canon, Intuit, Greenpeace, Amazon, and LinkedIn.! ! ! ! ! ! Kukral is a big fan of the LeadPlayer WordPress Plugin, which provides easy opt-in boxes that appear at the beginning of a video. It also offers the ability to insert call-to-actions into videos. Think it's beyond your technical aptitude?! Jim Kukral! @JimKukral! 3
Business.com Media, Inc. All rights reserved. | 888.441.4466! Seth Godin! Seth Godin is the author of 17 books that have been best sellers around the world and have been translated into more than 35 languages. His blog is one of the most popular in the world. Godin was Vice President of Direct Marketing at Yahoo! and in 2013, he was inducted into the Direct Marketing Hall of Fame.! ! Recently, Godin shared his favorite online tools, some of which are well known and others that may surprise you. Have you heard, for example, of duckduckgo.com? If you care about your privacy, maybe you should. ! ! Godin describes it as a smart, fast, private search engine with a silly name. It prides itself not only on protecting searchers' privacy, but in providing the highest quality search results culled from key crowd-sourced sites.! ! Searching for a blog post image is one of the most frustrating and time-consuming parts of blogging. Godin regards Compght, an image search engine, as a secret weapon in the search for useful Creative Commons-licensed photos. The search engine also includes photos available for commercial use. Godin reminds users to donate if they use the service. ! ! Then theres FeedBlitz, an email and social media marketing automation service. It manages subscriptions, circulation tracking, testing, and is compatible with all major blogging platforms and services.! ! ! Godin describes FeedBlitz as a reliable, handmade alternative to Feedburner and other corporate solutions. FeedBlitz handles the email and RSS feeds for his highly regarded blog.! ! ! Seth Godin! @ThisIsSethsBlog! 4
Business.com Media, Inc. All rights reserved. | 888.441.4466! Jeff Bullas! Jeff Bullas was listed by Forbes as one of the "Top 50 Social Media Power Inuencers" in 2013, and has been cited as a social media expert in the New York Times and the Hufngton Post. He is a fan of Aweber, an email marketing software designed to be efcient and easy to use. ! ! Bullas, who uses AWeber for his blog, says he is impressed by its large range of features that can be used by afliate marketers, bloggers and website owners. ! ! Key features include email newsletters, autoresponders, and converting RSS to email. ! A dizzying number of marketing blogs beckon us. What is on Bullas' reading list? The one constant over the years, he says, has been Copyblogger, which started as a copywriting blog but has evolved.! ! It is a great portal for content marketing, SEO copywriting, email marketing, keyword research and internet marketing in general, says Bullas. For SEO, he has two rulebooks he consults on a regular basis: Search Engine Journal and Search Engine Land.! ! ! ! For lead generation and inbound marketing, he, along with nearly 10,000 other marketers, counts on Hubspot, which Bullas credits with inspiring him to start his highly rated social media marketing blog.! ! New social media tools and platforms are launched every year. Bullas reminds us that the old kid on the block, Facebook, remains the largest social network on the planet. He recommends ShortStack, an app that allows non-programmer types to customize their Facebook pages.! ! Want another recommendation? Try MailChimp, which, according to Bullas, is an easy to use email marketing platform that is cost effective and easy to get up and running fast. ! ! ! ! ! Jeff Bullas! @JeffBullas! 5
Business.com Media, Inc. All rights reserved. | 888.441.4466! Jay Baer! Baer has worked with hundreds of brands including Nike, Cold Stone Creamery, and Sony. He is the co-author of, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.! ! ! ! ! ! ! ! ! ! Baer uses the All In One SEO Pack plug-in, calling it a must to optimize posts for search engine rankings. This nifty piece of software, says Baer, allows you to specify page title, description, and keywords for each post. Seems to be working for Baer's blog, Convince & Convert, which was named the number-three social media blog in the world by Social Media Examiner. ! ! One of Baer's newest obsessions is Topsy, a real-time search engine that he describes as one part virality tool, one part tracking mechanism, one part social listening post. ! ! ! Topsy indexes and ranks search results based on what inuencers are saying about a given topic, at a given time. Ive moved from TweetMeme to Topsy on my embedded tweeting, due to improved metrics, and Topsys competitive intelligence capabilities are impressive, he says.! ! And what is Baer's recommendation for your business? Find a tweet your competitor sent, then use Topsy to see how many times it was retweeted, by whom, and their degree of inuence. It works like bit.ly, but incorporates all URL shorteners into the data mix. ! ! ! ! Enter Tweetdeck, a web tool that helps you stay on top of it all. Jay Baer primarily uses it for more serious Twitter sessions and regards it as an especially valuable and hassle-free way to update Twitter, Facebook, and LinkedIn simultaneously.! ! He also relies on the Twitter app, Objective Marketer, for in-advance Tweets and test- marketing headlines.! Jay Baer! @jaybaer! 6
Business.com Media, Inc. All rights reserved. | 888.441.4466! Chris Voss! A top business consultant in marketing and social media, Chris Voss was ranked 18th by Forbes in its survey of Social Media Inuencers. He has been a CEO and entrepreneur for over 25 years, building and managing a multitude of corporations. Chris Voss currently acts as consultant, speaker, blogger, and technology evangelist.! ! While Jay Baer aligns with TweetDeck, Voss gives some love to HootSuite, its chief competitor in the social media dashboard marketplace. HootSuite can be integrated with all major social media platforms.! ! ! This social media management system allows you to post, monitor, and analyze all your social posts in one centralized web dashboard. ! ! ! ! ! ! ! HootSuite allows companies to:! Schedule posts across Facebook, Twitter, Google+, LinkedIn, and a treasure trove of other social media apps! Analyze performance with custom reports! Reach targeted audiences! Discover and grow your current audience! Collaborate and streamline team assignments! ! Seesmic was the other big player, but HootSuite bought them out in late 2012. Voss also uses Tweetdeck. On my iPad I use Twitteric and on my iPhone I use Twittelator. Love them both and Ive tried all the major Apps, he says. ! Chris Voss! @CHRISVOSS! 7