SEARCHOPTIMIZATIONREDEFINEDFirst Page Results Drive Big Business

THINK SMART.ACT BOLD.

CREATESTRATEGIES

AUDITS

CONSUMER RESEARCH

PERSONA DEVELOPMENT

POSITIONING

CHANNEL PLANNING

STRATEGIC PLANS

SALES PROCESS MAPPING

MESSAGE DEVELOPMENT

REACHPROSPECTS

SEARCH OPTIMIZATION

PPC / ADVERTISING

CONTENT MARKETING

SOCIAL MEDIA

E-MAIL MARKETING

MARKETING AUTOMATION

DIRECT MAIL

PUBLIC RELATIONS

CONVERTLEADS

WEB DESIGN

MOBILE APPS

INTERACTIVE EXPERIENCES

WEB APPS / TOOLS

VIDEO

MOTION GRAPHICS

MICROSITES

A/B TESTING

CLOSESALES

E-COMMERCE

PRODUCT CONFIGURATORS

ONLINE ESTIMATORS

PRESENTATIONS

SALES COLLATERAL

AUGMENTED REALITY

ONLINE PROPOSALS

CRM

12 Billion Monthly GOOGLE SEARCHES

NO MATTER YOUR BUSINESS, OPPORTUNITY EXISTS

70!“Cleveland Architects”

6,600!“Indestructible Dog Toy”

500!“Cleveland CPA”

2,900!“Rupture Disc”

1,900!“Homemade Ice

Cream Maker”

4,400!“Cleveland Restaurants”

GOOGLE MARKET SHARE

GLOBAL DESKTOP

GLOBAL MOBILE

93% of online !experiences begin !with a search engine.

NOW MOBILE SEARCH IS

hugeand different.

SOCIAL WANTS A PieCE OF THE PIE

TOP RANKS

DRIVEBIG RESULTS

FIRST PAGE CLICK SHARES

THE BEST PLACE TO HIDE A DEAD BODY IS PAGE 2 OF GOOGLE SEARCH RESULTS.

SEARCH IS Now COMPLICATED

Recognition WinsPeople will pick a recognized name if it is the !third result down over one they don't recognize.

Understand The Business Model First

MORESEARCHES REVENUE

MORE=

So, How Does Your Site Earn Google Cash?

relevance

value to searcher

experience

Is this what I was looking for?

Is this useful or entertaining?

Was the site easy to use?

ACCURACY + RELEVANCY

user device location phrasingLogged in or not Computer, Phone, Slate They know where you are Hummingbird

RELEVANCY CHANGES WITH MANY FACTORS

How do we increase

our rank?

What Keyword Is Right?

most valuable keywords are determined from…

keywords !specifically for quality traffic

keywords specific!to your product !

or service

keywords used !from related! searches

keywords that !have high clicks !

and low costs

all possible!related!

keywords

Determine Your Phrases With Subjective + Analytical

The Chunky Middle & Beyond

Know What Matters

On Site Factors

Speed Matters!

USABILITY MATTERSIt IS Not Just For ConversionHighly usable sites get more inbound links, !less bounces, and more repeat visits.

external factors(not internal)

matter more than ever.

Backlinks Still Matter

Immensely

Content Marketing Rules

Start with a strong base, then work

your way up

Great SEO Happens In The Middle

Targeting a keyword phrase that will capture valuable visits

So unique and enjoyable at least 1/10 people who see it will

try to share it

Relevant to your !audience, location !

and business

GOOD CONTENT VS. BAD CONTENT

VS.

BLOCKED SITEEMPTY SOCIAL MEDIA

VISITOR LET DOWN HIGHER AD COST

INBOUND LINKSSOCIAL SHARESVISTIOR TRUSTCONVERSION

The Journey:Inbound Marketing Is

A Long Term Investment.

Google Updates Constantly

The Quality Update May 3rd, 2015

Mobile Update AKA "Mobilegeddon”April 22nd, 2015

Unknown UpdateFebruary 4, 2015

Google is constantly updating their algorithm. Some times major updates and recently moving to smaller faster updates.

Black Hat Techniques

Spamming Words

Bad Content

Volume Links

Malice

Titles, pages, keywords, links A thousand links is not the answer

Hidden text, duplicate content, etc.Volume rather than value

WHAT TO AVOID

ToolsGoogle Analytics

http://www.google.com/analyticsWEBMASTER TOOLS

http://google.com/webmasters

SEO BOOK TOOLShttp://tools.seobook.com

RAVEN TOOLShttp://raventools.com

KEYWORD ESTIMATORhttp://adwords.google.com/o/KeywordTool

Key Takeaways For 2014

Integrate other marketing

Channels

Create value &relevancy

Get on social media

Build a great site

Optimize for mobile

Starting in October

MARKETING BOOTCAMPS

Monthly six hour boot camps going in-depth to educate. OCTOBER

Strategic Planning $ 800

NOVEMBER

Content Marketing $ 800

Get an Annual Pass for $ 8,000

Q&A insivia.com/seminar

facebook.com/insivia

@insivia / @andyhalko