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SEO BASICSSTUART MACKEYMACKEY PRODUCTIONS, LLCMACKEYPRODUCTIONS.COM(813) 699-0843
WHO IS SEARCHING?
• 50% of Americans use search EVERYDAY
• 90% use search once a month
• There are 29 million searches a minute
• Online searches have replaced the Yellow Pages
WHAT TYPES OF SEARCHES?
• Information – news, how-to, opinions
• Product Reviews – pre-shopping
• Products/Services – ready to buy (online or off)
• Entertainment – games, music, video
HOW DO WE SEARCH?
• Keywords
• Real Estate in Apollo Beach
• Realtors Sun City Center
• Commercial Real Estate in Hillsborough County
• Houses for Sale 33511
• Good Real Estate Agents Riverview
SO WHAT?THE TOP THREE RESULTS RECEIVE 58% OF ALL CLICKS
SEO MEANSSEARCH ENGINE OPTIMIZATION
KEYWORDS RESEARCH
• “Homes”
• large search volume, but hard to rank
• “New apollo beach homes”
• Slightly smaller search volume, may be easier to rank
• “three bedroom apollo beach homes”
• Specific, thus less searches, but easier to rank
KEYWORD RESEARCH
• Brainstorm
• Ask
• Collect Search Volume
• Create keyword phrases
KEYWORD RESEARCH TOOLS
• Google Adwords Keyword Tool - adwords.google.com/keywordtool
• Google Trendsgoogle.com/trends
• SerpStatsg.serpstat.com
PAGE KEYWORDS
• Keyword-rich
• Different on EACH page
WHERE SHOULD KEYWORDS GO?
• Content
• Title tags
• Meta tags
• Anchor text
• URL Extensions
OFF SITE OPTIMIZATIONINBOUND LINKS
BLOGGING
• Easy to add new “pages” or posts
• Naturally search-friendly
• Establishes you or your company as a leader in your industry
• Written (300-500+ words)
PODCASTING
• Audio or video
• Spoken blog
• More intimate
• Time based (:15-:60)
VLOGGING (VIDEO BLOGGING)
• Build Know-Like-Trust factor
• Show off
• Time Based (:01-:05)
• YouTube
PODCASTING AND VLOGGING BONUSES
• Sharable
• Rank higher
• Backlinks
• Transcription/Subtitles
ANALYZE, RINSE, REPEAT
• Google Analytics
• Inbound links
• Phone leads
SEO BASICSSTUART MACKEYMACKEY PRODUCTIONS, LLCMACKEYPRODUCTIONS.COM(813) 699-0843