Embed Size (px)
DESCRIPTION
An introductory presentation for Red River College students about what Search Engine Optimization is and isn't and how SEO, and more broadly search engine marketing, is evolving as a marketing discipline.
Citation preview
Search Engine OptimizationNot Just for Nerds and Shysters
Brought to you by:
Matthew ShepherdDotdynamic Inc.
SEO
Ummm... change that 302 to a 301 permanent redirect in your .htaccess....k?
SEO
SEO
IS NOT
DEAD
SEM
Marketing
How (Google) Search Works
Matt Cutts of Google
https://www.youtube.com/watch?v=BNHR6IQJGZs
How a PageRank Works
How SEOs Used to Work
What Changed?
The Future of SEO
Wil Reynolds of SEER Interactive
Real Company S@*#
https://www.youtube.com/watch?v=nMADOLcArUs
The Future of SEO
http://rcs.seerinteractive.com/
Audit
Annie Cushing’s SEO Audit Checklist
http://bit.ly/audit-checklist
On Page
• Research your keywords (Adwords, Ubersuggest)
• Are they on the page?!
• Is this content actually useful to anyone....really?!!!
• Title and Meta Description. Get your message across in the search results.
On Page
Google Plus Authorship
Technical
Technical
• Learn how to spot and deal with duplicate content.
• You can load your site from www.mysite.com and www.mysite.com/index.php?
#FAIL
Technical
• .htaccess file, different types of redirect, including 301 and 302.
• Robots.txt it’s what tells search engines what they should and shouldn’t look at.
• Learn about canonical URLs
Analytics
• Do you know where your traffic is coming from?
• What keywords drive traffic?
• Are you measuring conversions?
• Google Analytics & Google Webmaster Tools!
Link Building
• Google wants you to earn links organically by creating fantastic content!
• Back in the real world we pitch content and promote ourselves.
• Modern link builders are masters of digital PR.
Resources
Sooooooooooooooo Many!
• http://www.seomoz.org/blog • http://www.seomoz.org/beginners-guide-to-seo • http://www.distilled.net/blog/ • http://www.seerinteractive.com/blog/ • http://www.quicksprout.com/the-advanced-guid
e-to-seo/
Thank You CreComm!
Matthew Shepherd
www.dotdynamic.ca
204-296-2562@MatShepSEO
Matthew ShepherdOnline Marketing Consultant
204-296-2562 @MatShepSEO
