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Mikhail PatalakhaMobile ASO Manager
- 18 months in mobile - 11 months make ASO - 9 months sale traffic - more then 50 successful projects
rocket4app.com
- makes categories TOPs - makes search TOPs- sales Android traffic- GEO: worldwide- more then 1000 successful projects
I. Open the application
1. Create a keyword table 2. Define all keywords and phrases associated with the app
1. Select up to 5 significant requests which are key ones on your opinion
2. Open App Annie service
3. Define first 5-10 competitors for each request
2. Rob your competitors
II. Rob your competitors
4. Choose your country in Keywords/ASO section and copy competitor’s keywords to your table
5. Processing 20-30 competitors is enough
III. Remove duplicates 1. Copy all keywords (you can have more than 1000 keywords)
2. Use online duplicate removing service
(I use PR-CY.RU http://pr-cy.ru/duplicates/)
3. Paste received results into your table with replacement
IV. Get new keywords
1. Divide keywords to groups by similar context
2. Open Google KeywordPlanner
3. Define new keywords for each group of key requests
IV. Get new keywords
4. Download received keywords
5. Remove all requests with the frequency less than 1500 per month
6. Paste received results into the table
- Keyword, Avg. Monthly Searches and Competition are important metrics and dimensions
VI. Define competition and approximate number of visits for keywords
1. Use SensorTower and ASOdesk services
VI. Define competition and approximate number of visits for keywords
2. Sign up for these services and select subscriptions with acceptable number of keywords for your application
VI. Define competition and approximate number of visits for keywords
3. Add your application
4. Upload chosen keywords
VI. Define competition and approximate number of visits for keywords
5. Export received results into the table and replace them into your table
6. Such dimensions as Difficulty, Apps in Sensor Tower and Users per Day metric in ASOdesk are important.
VII. Which keywords you should choose
1. It will be hard to get into top 10 search results for key requests your competitors have more than 60
2. Application and developer name keywords are more important than keywords in the search line
VII. Which keywords you should choose
3. Use SensorTower keyword optimizer for keyword selection
4. If your app is new use less competitive keywords
VIII. How to calculate approximate number of visits?
I=(TD*TС/CС)*CR I - installs
TD - traffic/day
TС - TOP coefficient
CС - Сompetition coefficient
CR - Conversion rate