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SATELLITE MARKETING™
Using Social Media to Create Engagement@KevinPopovic | @SatelliteMktg
@KevinPopovic | @SatelliteMktg
COMM Plan™
Creating engagement with an audience over time just doesn’t happen. Somebody executed a well thought-out plan.
@KevinPopovic | @SatelliteMktg
COMM Plan™
What + When + Impact + Hours + Budget= Plan
@KevinPopovic | @SatelliteMktg
COMM Plan™
- How you will communicate with your audience.
- Everyone works from the same plan.
- Demonstrates best practices from all types of communications.
- Examine each opportunity to generate the greatest reach, impact and ROI.
@KevinPopovic | @SatelliteMktg
COMM Plan™
@KevinPopovic | @SatelliteMktg
COMM Plan™
@KevinPopovic | @SatelliteMktg
COMM Plan: Building Models- Two types of communications: Direct, Indirect
- Direct: Personal Message, “Hi, my name is…”
- Indirect: Messages for general audience.
@KevinPopovic | @SatelliteMktg
COMM Plan: Building Models
Days S M T W T F S
LinkedIn X X X X X X
@KevinPopovic | @SatelliteMktg
COMM Plan: Building Models
Days S M T W T F S
LinkedIn X X X X X X
Twitter X X X X X X
X X X X X X
@KevinPopovic | @SatelliteMktg
COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.
@KevinPopovic | @SatelliteMktg
COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.
Days S M T W T F S
LinkedIn 2 3 1 2 3 1
Twitter 2 3 1 2 3 1
X X X X X X
@KevinPopovic | @SatelliteMktg
COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.
Days S M T W T F S
LinkedIn 2 3 1 2 3 1
Twitter 2 3 1 2 3 1
1 2 3 3 2 1
@KevinPopovic | @SatelliteMktg
COMM Plan: Types of Content
1. The types of communication that perpetuate my brand:
- A. Text: A statement about my company
- B. Text + Link: Information about the services we provide with a link to our web site
- C. Text + Picture + Link: A statement about a picture of me and my clients with a link to work we developed together
@KevinPopovic | @SatelliteMktg
COMM Plan: Types of Content
2. The types of communication that build my social network:
a. Text: Quotes and insights from me about what I see
b. Text + Link: Links to recent articles and research that support what I have said
c. Text + Video + Link: A statement about an issue in my industry, link to video, and link to connect with me (a subject matter expert) on the network to answer questions about the issue.
@KevinPopovic | @SatelliteMktg
COMM Plan: Types of Content
3. The types of communication that generate leads that turn into clients:
a. Text + Image: Tips, insights and information about our best practices
b. Text + Link: A statement about a problem a client had, and a link to success stories about how we helped a client succeed
c. Text: Opportunities to “join our conversation," ask questions
@KevinPopovic | @SatelliteMktg
COMM Plan: Types of Content - Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.
Days S M TW T F S
LinkedIn 2a 3a 1b 2b 3c 1aTwitter 2a 3a 1b 2b 3c 1a
1b 2c 3a 2c 3a 1b
@KevinPopovic | @SatelliteMktg
COMM Plan: Exercise
- Build a Weekly Model of Communications- Include All Social Media Selected- Map Actions to Goals- Select Types of Content
Reading AssignmentChapter 6: Step 5
@KevinPopovic | @SatelliteMktg
@KevinPopovic | @SatelliteMktg
Creating Engagement
@KevinPopovic | @SatelliteMktg
Measuring Performance
Reading AssignmentChapter 6: Step 6, Step 7
@KevinPopovic | @SatelliteMktg
