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Agency EvolutionThe key to unlocking Agency Growth
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
Growth Stages and Inflection Points
0-12
12-25
25-65
65+
Growth Stage 1
• Personality driven
• “in” the business
• Run towards something
• Boom Bust
• Long hours but simple management
Growth Stage 1
Inflection Point 1
0-12
12-25
25-65
65+
Inflection Point 1
0-12
12-25
25-65
65+
Role of Leader
• Charismatic
Leadership
Critical
Success Factors
• Relationships
• Sweet spot
• Positioning
Key Hires
• Book keeper
• Office manager
Inflection Point 1
0-12
12-25
25-65
65+
Role of Leader
• Charismatic
Leadership
Critical
Success Factors
• Relationships
• Sweet spot
• Positioning
Key Hires
• Book keeper
• Office manager
Growth Stage 2
• Circle of Influence
• Delegate
• Future foundations - brand and culture
• Consistent new business
• Indirect relationships
Growth Stage 2
Inflection Point 2
0-12
12-25
25-65
65+
Inflection Point 2
0-12
12-25
25-65
65+
Role of Leader
• Delegate
• Agency profile
Critical
Success Factors
• New business
• Agency brand
• Agency culture
Key Hires
• New business
• HR
• Admin/Finance
Inflection Point 2
0-12
12-25
25-65
65+
Role of Leader
• Delegate
• Agency profile
Critical
Success Factors
• New business
• Agency brand
• Agency culture
Key Hires
• New business
• HR
• Admin/Finance
Growth Stage 3
• Management
• Agency as a client
• Second tier leaders
• Create a plan (accountability)
• New business
• Manage cashflow
Growth Stage 3
Inflection Point 3
0-12
12-25
25-65
65+
Inflection Point 3
0-12
12-25
25-65
65+
Role of Leader
• Management
Critical
Success Factors
• Planning
• Accountability
• New Business
Key Hires
• Future leaders
• FD
• AdminTeam
Inflection Point 3
0-12
12-25
25-65
65+
Role of Leader
• Management
Critical
Success Factors
• Planning
• Accountability
• New Business
Key Hires
• Future leaders
• FD
• AdminTeam
Growth Stage 4
• People people people
• Play to your strengths
• Density of high performers
• People trump process
• Manage the business
• Two plans
• Communications
Growth Stage 4
Inflection Point 4
0-12
12-25
25-65
65+
Inflection Point 4
0-12
12-25
25-65
65+
Role of Leader
• Agency Reputation
• Mentorship
Critical
Success Factors
• Density of
High Performers
• 2 business plans
Key Hires
• Engaged
Leadership Team
Inflection Point 4
0-12
12-25
25-65
65+
Role of Leader
• Agency Reputation
• Mentorship
Critical
Success Factors
• Density of
High Performers
• 2 business plans
Key Hires
• Engaged
Leadership Team
Some Fundamentals.
• For a business to grow, the entrepeneur must grow
• The business is an entity, seperate from you
• Say no and mean it
• Remember who is in charge of the accelerator
• Firefighting is seductive
• High performers always payback