sales stuff - predictive advantage

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WHAT’S THE PROBLEM..

First Last Addr1 Addr2 City State Zip DOB

Jon Smith 1030 Main St. Princeton NJ O8540 Oct 12 79

10/12/97 Jon Smiht 1030 Main Princeton NJ 0854O

Mary Smith 1030 Main Street Princtun New Jersey 3/11/1981

Smith Kevin 1030 Main St Princeton NJ 08540 12/6/2003

John Smyth Main Street 103A Pton NJ 08540 10/12/79

Smith

1030 Main St.

Princeton

NJ

Jon


TIBCO® Patterns

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THE PROBLEMS WE ALL FACE.

> “Chamberlain” ≈ “Chumberland” - are they the same person?




JMS WCF

Marketing

sales stuff - predictive advantage